Toy fair Nuremberg 2018 – Trends and news from the world of games
Once again this year, the International Toy Fair in Nuremberg from 31 January to 4 February served as the central contact point for all participating players. As the world’s leading trade fair, it is maintaining its leading position and is recording international growth on the exhibitor and visitor side. In addition to 71,000 trade visitors, the number of countries rose to a new record high of 129 nations (2017:123).
63 percent of the visitors come from abroad. Asia, Eastern Europe and South America are the continents with the highest growth rates. The length of stay has remained stable despite a one-day reduction in the duration of the trade fair. On average, international guests arrive for 2.8 days. “Our booth was even fuller than in the previous year. All in all, there was a sense of optimism,” says Nicole Wrobel who is in charge of the toy brand BRIO with the PR agency Megacult.
“You don’t find that many ideas at other fairs”
The quality is also right. 86 percent of trade fair visitors make their purchasing decisions locally. One of them is Stephen Watson, Category Buyer Toys from the Australian department store chain Myer: “We have a long way to go and that’s why it’s great to find everything in one place. No other trade fair has so many people, suppliers and ideas.” The most important reason for a visit to the International Toy Fair is the search for new products, followed by the initiation of new business relations and the general market orientation. 83 percent plan to return next year.
Inspiration for buyers and retailers
The newly designed TrendGallery in Hall 3A has provided inspiration for buyers and retailers. In addition to the three trend themes of the International Toy Fair – “Explore Nature”, “Just for Fun” and “Team Spirit” – the nominees and winners of the ToyAward were presented. The jury selected winners in four categories from 643 entries. Silverlit-Chairman Kevin Choi, could score with his “Robo Chameleon”. The supporting programme also impressed the trade visitors. In addition to the regular action area for electronic toys, Tech2Play, the special area for baby and toddler products was also successfully visited. The special show Toys meet Books celebrated its successful premiere at the chosen target group, the book trade.
What’s more: more electronic toys
The upcoming International Toy Fair will take place from 30 January to 3 February 2019 and will involve restructuring in individual areas. Model railways and model making will be brought together in Hall 7A. And what began with the Tech2Play action area a year ago is moving into the spotlight and is being introduced in Hall 4A under the theme of “electronic toys”: topics such as RC vehicles, aircraft and robotics but also multimedia. “In this way, we will further develop the content of the International Toy Fair and create hall capacity for product segments in which demand is strong,” says Ernst Kick, CEO of Spielwarenmesse eG, explaining the future direction.
(Read more about the toy fair here)
Image: Spielwarenmesse Nürnberg