From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…
September 20, 2018
The HDE online monitor shows: More than a fifth of all online shoppers have already become aware of a product through Facebook and the like and bought it afterwards. Skillful social media presence and…
April 18, 2018
Experts warn of a dangerous strategy of defamation by means of false reports Entrepreneurs with few scruples use deception tactics to slander their competitors. However, if companies spread false repo…
December 5, 2017
The billion-dollar business of networked devices in the Internet of Things (IoT) has made its way to the nursery. In this year’s Christmas business, so-called smart toys are playing a major role for r…
November 23, 2017
Baby’s nursery is becoming more digital. According to Statista, 23% of all parents have a baby monitor with camera. If these devices transmit signals such as images or sound to a smartphone, then they…
November 21, 2017
With 23 million new smartphones per year and a turnover of €1.8 billion in networked building technology, there is enormous growth potential in the “Internet of Things” sector. In a new series, Luna J…
November 16, 2017
Smartphones, tablets, and so on are moving into children’s bedrooms, according to evidence from a Statista study. It shows that 36% of children between the ages of eight and nine already have their ow…
November 9, 2017
On 1 October 2017, a new law came into force in France. Images processed with Photoshop must now be indicated as such. Airbrushed images must contain the information: retouched photograph or photograp…
October 19, 2017
Game apps for smartphones and tablets are very popular with children and teenagers. They are mainly offered for “free” on the Internet and promise excitement and fun. Of 50 popular smartphone games co…
October 12, 2017
For the fifth time, the MDR Broadcasting Council will award the Children’s Online Prize for outstanding contributions and websites for children and young people. The deadline for submission is 31 Octo…
October 6, 2017
Background music, “I’m Coming Home”, causes a wave of complaints. The US company Procter & Gamble is facing a wave of indignation concerning an advert for its nappy brand Pampers.
September 7, 2017
There’s no such thing as 100% IT security in the digital world. That’s why it’s all the more important for companies to identify attacks immediately and to respond as quickly as possible.
August 24, 2017
Just in time for the “Back to School” phase, BIC Kids goes on the offensive with TV image campaign. The French company for children’s writing and painting products is thus seeking to reach the decisio…
August 3, 2017
According to a new report by US analyst firm App Annie, the global turnover of app producers is estimated to rise from 1.3 billion to 6.3 billion dollars by 2021. The money will come from various sour…
July 11, 2017
Luna, the fashion and lifestyle magazine from the Luna media publishing company, has won the first place in the Family Magazine category for its photo-production “Schuhper Cool!”
May 23, 2017