Articles in COMPANIES

Agency CROSSKIDS is responsible for the TV campaign of BIC Kids

Just in time for the “Back to School” phase, BIC Kids goes on the offensive with TV image campaign. The French company for children’s writing and painting products is thus seeking to reach the decisio…

August 3, 2017

“keeeper” wins the German Brand Award

On 29 July 2017, the German Brand Award was presented to the plastic and household products supplier. Last year, OKT introduced the consumer brand keeeper as part of a brand relaunch. Honoured with th…

August 3, 2017

The first Havaianas shop in Germany

On 11 July, the Brazilian label Havaianas held the soft opening of its first German shop on the Kurfürstendamm in Berlin. Last week, the official celebratory opening followed, with more than 100 invit…

August 1, 2017

Sanetta strengthens its sales management both nationally and internationally

Being close to the customer is a central goal of Sanetta, the traditional Swabian company. Its focus is to intensify cooperation with end-users, but also with retailers. To achieve this, Gabriel Zbora…

July 27, 2017

Relaunch: “I dig denim” is working with Tictail

In cooperation with Tictail, the new “I dig denim” online shop will appear at the end of summer 2017. The denim label’s reworked shop system is based on the online marketplace, Tictail. As part of the…

July 27, 2017

A new investor for Jottum

In June 2017, New Fashion Kids B.V began insolvency proceedings. Now we can report some good news about the next act. Jottum, the Dutch company’s premium children’s fashion brand, has been taken over…

July 27, 2017

“Back to School” – a discounter battle between Aldi and Lidl

The German food discounters Aldi and Lidl are engaged in an unrelenting price war to secure pole position on school uniforms in the UK. Both have released a “Back to School” collection at almost the s…

July 27, 2017

Amazon: 90% of Germans buy from the market leader

Amazon is the market leader in online trading according to the “Total Retail 2017” study conducted by the auditing firm PwC. The study shows that nine out of ten of the surveyed consumers shop at Amaz…

July 25, 2017

IFH: half of online retailers want to rework the product presentation in their shops in the near future

New looks for digital shops: e-KIX, the IFH Cologne’s index of economic trends in e-commerce, is currently showing that small and medium-sized online retailers are planning to completely rework their…

July 25, 2017

New online trade fair platform FAIRLING brings brands and retailers together

FAIRLING is a new online trade fair platform. Since March 2017, thanks to the platform, around 1000 independent shops in Hamburg, Berlin, Cologne, and Munich have found the right products from around…

July 25, 2017