GUESS Kids starts the worldwide market offensive with a new collection and the launch of the children’s line Marciano Kids in the coming year.

The upcoming Spring/Summer 2017 collection form GUESS Kids is to be launched worldwide for the first time. GUESS especially wants to strengthen its own market position in the regions in which the brand is less present and, therewith, directly competes with the market leaders of the sector.

The GUESS Kids collection comes in loud colors, all-over prints with tropical palm and flamingo motifs and packs a playful journey to the sunny paradises Miami, California and Cuba with influences from the 1990s.

A further novelty from the house of GUESS is the launch of the Marciano Kids line. The extravagant and separate line was exclusively available for adults till now. The collection is comprised of statement pieces and elegant children’s fashion for special occasions which was developed with much attention to details. The Marciano Kids line will be distributed on a global scale in all GUESS stores as well as in department stores and online.

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