Austrian fashion designer Lena Hoschek opens up a concept store for baby fashion in Vienna on 14 September. In the Gutenberggasse 17 am Spittelberg in the 7th district, Hoschek will in be offering a selected range of sustainable fashion, vintage pieces and Hoschek’s specially designed fashion in the future.

Lena Hoschek with baby

The Austrian fashion designer Lena Hoschek is particularly known in Germany for her feminine fashion style. After graduating from the Fashion School Hetzendorf in Vienna, Hoschek gained experience with the renowned designer Vivienne Westwood in England. In 2005 Hoschek finally founded her own brand of the same name at the age of 24. Inspired by the 1950s, the focus was on figure-hugging dresses. The collections do not follow any particular fashion trend, but rather follow the motto: “Cool girls don’t need to be cool”. So that women with the right atitude don’t need special looks to look stylish.

Concept Store in Vienna

The fashion designer herself has been the mother of a little son for a good year now. With her newly acquired passion for baby fashion, Hoschek combines design and vintage in her store. From the first outfit to handmade products and toys from all over the world to gifts for the baptism. Special attention is paid to sustainable natural materials that are GOTS (Global Organic Textile Standard) certified and comply with ecological standards. “Origin, high-quality production and handwork are always close to my heart. I have often looked for special pieces for my baby and can now offer them all at Bunny Bogart,” says the designer.

Baby fashion from small craft businesses

Brands that Lena now sells in her store predominantly come from small craft businesses – crocheted baby bonnets or Russian wooden toys. The company’s own fashion should not be neglected: In addition to all the sustainable brands, Lena Hoschek also offers designed children’s skirts as well as bed linen and blankets. Exclusively available at Bunny Bogart.

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Images: Lupi Spuma