More and more companies are offering products for rent. Tchibo has joined this general trend. From 23 January 2018, the Hamburg-based retailer will rent out sustainably produced baby and children’s clothing made of organic cotton. They will partner with Magdeburg company kilenda to implement Tchibo Share.

Tchibo Share is intended to meet the customer’s wish for both comfort and conservation of resources. In addition to following this current trend, it is also important for the company to be 100% sustainable.

The benefits for parents

Just like technical equipment and seasonal items, baby and children’s clothing items are often needed for only a short time. Via the platform, parents can now rent clothes for their children online. This should allow for a varied wardrobe while saving money. In addition, the service is sustainable and protects natural resources. The items are produced sustainably, and the rental model also protects precious and finite resources.

“The more often and longer a product is used, the better for the environment,” explains Nanda Bergstein, Director of Corporate Responsibility at Tchibo.

Long use and re-use

Tchibo wants to use the rental service to further develop the concept of a closed material and product cycle in the textile sector.

“We are constantly improving our products and processes in terms of environmental, social, and economic benefits for our customers. Long-term use and re-use of the products plays an important role here,” says Nanda Bergstein.

Facts about the Tchibo Share Service

The Tchibo Share rental service is priced according to the products. Each product has its own monthly rental price. For example, a jacket costs €4 per month and a T-shirt €2 per month.

The cooperation partner kilenda is an expert in the rental of products for children and families. On the platform, the company already offers its customers textiles, toys, and equipment from various brands.

Image: Tchibo