Under the motto “Green Fashion grows here”, Innatex again took place in Frankfurt from 27 to 29 July. As the most important international trade fair for sustainable fashion, it was fully booked this summer.

Fully booked including a long waiting list – this is how the 45th Innatex trade fair in Frankfurt am Main can be summarised in a few words. The high number of visitors is a sign of a constant growth curve in the field of sustainable fashion and shows the important pioneering work of the fair.

Important topic – packaging waste

On Friday before the start of the fair, a table made up of members of the International Association of the Natural Textile Industry (Ivn) met to discuss possible work steps for the near and distant future. “We heard from many members last year. Packaging is a concern that concerns both companies and consumers,” says Heike Hess, head of the branch office. “And in general, plastic packaging simply doesn’t fit into the green fashion industry either.

The expert forum at Innatex was dedicated to various topics every day, such as the certification of sustainable fashion.

 

Increased focus on internationality

On Monday, the Colombian Consul General came to the fair for a tour. With a view to a future partnership, he gained an impression of the diversity and internationality of the labels. In the future, the organizer plans to further expand the internationality with country cooperations.

Strong interest in hemp and linen

Stefan Gerkens, who represented the Innatex Design Discovery Ng’o Shoes at the trade fair, reported on many enquiries about chrome-free tanned shoes, which are characterised above all by traditional fabrics from Vietnamese craftsmen. “The N’go models with their urban, sporty look make the sneakers so popular,” he notes. “Subtle trend compatibility also seems to be a factor in the sustainability field.

Climate-friendly sneakers

But other brands are also convincing with creative concepts, including the first GOTS-certified sneaker, the climate-neutral casual shoe and the hemp sneaker. Linen is also one of the big trend themes. Similar to hemp, linen is also one of the classic natural textiles, characterised by its high quality and particularly high wearing comfort.

Trend colour of the season – yellow

The trend colour of the season was a bright yellow. Dob, accessories and even leather products could not be imagined without it at the fair. Of course, natural dyes were always used. “Casual bags made of leftovers, recycled lace made of cotton and Econyl for sexy lingerie, sophisticated prints on kimonos, blazers and sheath dresses, contemporary low-impact denim styles – yes, that’s how cool Sustainable Fashion is today,” sums up Mirjam Smend from my-greenstyle.

 

 

You might also be interested in:

XOOM: A piece of Innatex in Berlin

Anniversary – Innatex trade fair celebrates 20 years of sustainable fashion

 

Link: www.innatex.muveo.de
Image: Innatex

//AB