The ten-member jury had the agony of choice: From 643 entries, the experts were able to select particularly innovative product ideas that received the Toy Award at the International Toy Fair.

The criteria of fun, originality, safety, potential for success in trade, workmanship and quality as well as the comprehensibility of the product concept were in the foreground. The most promising innovation had to be found in four age-group-specific categories.

The Kullerbü – marble run parking garage from Habermaass convinced the jury in the Baby & Infant category for children up to three years of age. This novelty combines a repair shop, a gas station, a landing area for helicopters on the upper deck, many parking possibilities and a marble run. “The combination of parking garage and marble run, implemented with high-quality material, offers children an almost infinite number of game options,” say the experts.

Award for Hungry Chameleon Robot

The jury selected Silverlit Toys Manufactory’s Robo Chameleon as the winner of the PreSchool category for the three- to six-year-olds. The little robot with the big saucer eyes is controlled by remote control through the children’s room. At the push of a button, it extends its tongue with magnets to catch metal pieces of food. With this hungry robot, children can playfully train their skills.

ToyAward Gewinner 2018

Winner inspires girls for research

The winner of the SchoolKids category in the age group six to ten years comes from Franckh-Kosmos. It’s Pepper Mint and the Tree House Adventure, a game designed to get girls interested in research. Based on concrete examples, the children find solutions for physical or technical problems together with the main character Pepper. The concept also convinced the jury: “The experiment kit gives girls access to the MINT topics of mathematics, computer science, natural sciences and technology – away from clichés and pink glittering worlds”.

ToyAward Gewinner 2018

1st place for popular VW T1 Samba in 1:87 format

The experts selected the automobile classic VW T1 Samba as the first place winner in the Teenager & Adults category from the age of ten. The miniature model from Tamiya-Carson Modellbau is a five centimeter large, remote-controlled version of the popular classic car, true to the original on a scale of 1:87 and goes well with the H0 railway landscapes. “The control is of high quality and details such as the body and paintwork have been lovingly recreated,” according to the jury’s verdict.

ToyAward 2018

With 643 applications for the ToyAward, there was another record participation this year. The prize is one of the most important awards in the toy industry.


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Photos: Spielwarenmesse eG / Sebastian Widmann