Agency CROSSKIDS is responsible for the TV campaign of BIC Kids

Just in time for the “Back to School” phase, BIC Kids goes on the offensive with TV image campaign. The French company for children’s writing and painting products is thus seeking to reach the decision-makers of households with children.

For its BIC Kids advertising campaign, BIC is being advised by the independent media agency Crossmedia, which is based in Düsseldorf. Up to now, the stationery experts have attracted attention in Germany and Austria with their annual image campaigns in print and online media. This year, the company will be visible on TV for the first time, with its own advertising spot on channels such as Super RTL and Sixx. Crosskids has provided advice and planning in this regard.

“We are delighted to have Crosskids as a long-term partner, who is very familiar with the specific rules and conditions of the children’s and family market. We are proud of our first joint TV campaign,” says Virginie Carrere, Trade Marketing Manager Stationery Germany & Austria at BIC Kids.

In addition to the TV offensive, online animated images and print advertisements will also be used. Bianca Moeck, group leader and head of childcare and family marketing at Crossmedia: “Our media standard is that the solution has to be as differentiated as its target group. With the TV campaign for BIC Kids, we are therefore looking forward to getting involved in the international competition beyond Germany’s borders.”

Image & Video: BIC


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