Baby product manufacturer MAM is now occupying a new market segment. Germ-free hygiene products will take over the cleaning of baby products in the future. The products, made from nature-based raw materials, are also particularly gentle and environmentally friendly at the same.

The new hygiene range consists out of hygienic tabs and the dish soap Sensitive. During the wash with the hygienic tabs, 99.99 percent of all fungi, viruses and bacteria are killed. The environmentally friendly film dissolves completely during the wash. Owing to the disinfection formula, the tabs and the dish soap Sensitive clean safely without being aggressive. The new range is free from odors, dyes and phosphates.

Intensive market observation

“We have intensively observed the market and found that more than 70 per cent of households have a dishwasher, the majority of parents’ still regularly sterilizes baby-care products separately though,” says Stefanie Siegmund, Marketing Director at MAM Babyartikel GmbH.

www.mambaby.com

Image: MAM

//AG