HARDWARE 20 Years Bugaboo – About the Revolution of the Stroller and New Products

During a visit to the headquarter of Bugaboo in Amsterdam, Luna Journal was able to talk to the founder about the philosophy and strategy of the brand, as well as to take a look at the new Bugaboo car…

June 13, 2019

HARDWARE Stiftung Warentest recommends Cybex, Britax Römer & Maxi-Cosi car seats for children

In the June 2019 issue, Stiftung Warentest and ADAC once again tested child car seats. Most models scored “good”. However, two child car seats were classified as “poor”. In addition, the test showed:…

June 6, 2019

HARDWARE Avova – New German company for child seats

It was not until the spring of 2019 that the Avova GmbH plant in Blaubeurer Straße in Ulm started production of its new child seats. They supply the specialist shops in Germany with fresh and innovati…

May 16, 2019

HARDWARE Kiddy-Employees file for bankruptcy

According to the “Nordbayerische Kuriers”, the Hof Kiddy employees have filed for insolvency. Already in June 2017 the child seat manufacturer Kiddy from Hof had applied for insolvency proceedings in…

March 27, 2019

COMPANIES Bugaboo launches limited collection of PET bottles on the market

Bugaboo celebrates its 20th anniversary and launches its first limited edition of PET bottles on March 01, 2019.

February 20, 2019

COMPANIES Prams of the future – pushing your child with motor drive

Emmaljunga and Cybex are launching their first motorised prams this year. Luna Journal reports on the prams of the future.

January 17, 2019

Mobility Swandoo – Moeller becomes new Managing Director for Sales & Marketing

Swandoo is looking to expand globally in 2019 with the addition of Nicolás C. Moeller as Sales and Marketing Manager.

December 11, 2018

HARDWARE Which child car seats are really safe? Stiftung Warentest and the ADAC reveal

In the November 2018 issue, Stiftung Warentest and ADAC jointly tested 18 children’s car seats. In isolated cases, harmful substances were found that posed a risk to the little ones. The results are i…

October 30, 2018

HARDWARE Hardware trends 2019 – Pre-Crash Systems and Folding Systems are on the advance

The hardware industry is also benefiting from the baby boom in Germany. Product development in the hardware market is strongly influenced by the rise in births and the growth of parents in their mid-t…

October 25, 2018

HARDWARE Anniversary with a new name: Joie becomes Allison

Joie GmbH celebrated its fifth anniversary in August. And not only that: The company has recently been renamed to Allison GmbH and has moved its 40-member team to newly built company headquarters in F…

October 2, 2018

HARDWARE Full of technical innovations: The new breast pumps with special functions

The focus of this year’s Kind + Jugend will be on safety and health, among other topics. Breast pump manufacturers work closely with midwives to develop their pumps in order to establish a user-friend…

September 21, 2018

HARDWARE Marketing strategy – famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

HARDWARE Advertorial: UPPAbaby introduces new product range

After the successful launch on the German market, UPPAbaby goes one step further – new designs and a car seat arouse curiosity for 2019. At Kind + Jugend the entire range can be discovered up close.

September 19, 2018

HARDWARE Britax Römer: “Made in Germany” digital campaign provides insights into the production process

Advertorial: On 10 July, Britax Römer launched a digital campaign that takes the audience on a journey through the child seat manufacturing process. Under the slogan, “Made for our children, made for…

August 6, 2018

HARDWARE Concord celebrates its 40th anniversary with a retail event

For the 40th anniversary of the car seat and stroller manufacturer Concord, a retail event took place in the German branch Stadtsteinach near Bayreuth. Distributors and partners of the company were in…

July 17, 2018