HARDWARE Anniversary with a new name: Joie becomes Allison

Joie GmbH celebrated its fifth anniversary in August. And not only that: The company has recently been renamed to Allison GmbH and has moved its 40-member team to newly built company headquarters in F…

October 2, 2018

HARDWARE Full of technical innovations: The new breast pumps with special functions

The focus of this year’s Kind + Jugend will be on safety and health, among other topics. Breast pump manufacturers work closely with midwives to develop their pumps in order to establish a user-friend…

September 21, 2018

HARDWARE Marketing strategy – famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

HARDWARE Advertorial: UPPAbaby introduces new product range

After the successful launch on the German market, UPPAbaby goes one step further – new designs and a car seat arouse curiosity for 2019. At Kind + Jugend the entire range can be discovered up close.

September 19, 2018

HARDWARE Britax Römer: “Made in Germany” digital campaign provides insights into the production process

Advertorial: On 10 July, Britax Römer launched a digital campaign that takes the audience on a journey through the child seat manufacturing process. Under the slogan, “Made for our children, made for…

August 6, 2018

HARDWARE Concord celebrates its 40th anniversary with a retail event

For the 40th anniversary of the car seat and stroller manufacturer Concord, a retail event took place in the German branch Stadtsteinach near Bayreuth. Distributors and partners of the company were in…

July 17, 2018

COMPANIES New on the German market: The strollers from UPPAbaby

After more than ten years of success in the USA, the pram manufacturer UPPAbaby is now conquering the German market. With two models, the founders also want to convince parents in this country of thei…

May 29, 2018

HARDWARE Joie, Recaro, Nuna: These child seats convince Stiftung Warentest and ADAC

In the latest test by Stiftung Warentest and ADAC (06/2018), the child seats Joie Traber Shield and Joie Traver received the overall grade “good” with 1.9 and 1.8. In addition, the child seats Monza N…

May 24, 2018

HARDWARE New in the Stokke family: JetKids and Barnombord

Stokke AS, Norway’s leading design and distribution company for high-quality children’s products, announced on May 23, 2018 that it has acquired 51% of JetKids AS and its subsidiary BarnOmbord AS.

May 24, 2018

HARDWARE “Queen’s Award for Enterprise” for the luxury pram manufacturer iCandy

For the second time iCandy is awarded the Royal Honour, this time in the category “Innovation”. In 2016, the company received the “Export” award. The prestigious award is presented by Queen Elizabeth…

April 26, 2018

HARDWARE Takata is taken over by Joyson and PAG funds

Key Safety Systems was financed by the largest shareholder and parent company Ningbo Joyson Electronic Corporation (Joyson Electronics), the second largest shareholder PAG and the Future Industry Inve…

April 24, 2018

HARDWARE Recall of child seat: Quality problems with Britax Römer “DUALFIX” model

Child seat manufacturer Britax Römer replaces a production batch of the “DUALFIX” child seat. Seats sold between November 2017 and March 2018 are affected. The reason for this is a possible faulty com…

April 1, 2018

HARDWARE Tested Bicycle seats for: Winners and losers

More and more families, especially in urban areas, are forgoing a car. The day care center or a picnic can simply be reached by bicycle. A child seat is a must for the little passengers to ride along…

March 20, 2018

HARDWARE Recaro Child Safety elected as “Innovator of the Year”

Recaro Child Safety is one of the most innovative companies in Germany. This was the result of a study conducted by the business magazine “brand eins Wissen” and the statistics portal Statista. The ex…

March 15, 2018

HARDWARE Britax Römer wins the iF DESIGN AWARD 2018

The new Reboarder Dualfix i-size has received this year’s iF DESIGN AWARD in the “Products and Baby” category. The Britax Römer child car seat won the prestigious quality seal of iF International Foru…

February 20, 2018