HARDWARE Marketing strategy – famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

MODERN LIFE Customers increasingly buy products recommended from social networks

The HDE online monitor shows: More than a fifth of all online shoppers have already become aware of a product through Facebook and the like and bought it afterwards. Skillful social media presence and…

April 18, 2018

Media Fake News: How companies seek to harm their competitors

Experts warn of a dangerous strategy of defamation by means of false reports Entrepreneurs with few scruples use deception tactics to slander their competitors. However, if companies spread false repo…

December 5, 2017

Family Life Digitalisation of the nursery: smart toys

The billion-dollar business of networked devices in the Internet of Things (IoT) has made its way to the nursery. In this year’s Christmas business, so-called smart toys are playing a major role for r…

November 23, 2017

MODERN LIFE An Eye on the Baby – Smart Nursery and Wearables

Baby’s nursery is becoming more digital. According to Statista, 23% of all parents have a baby monitor with camera. If these devices transmit signals such as images or sound to a smartphone, then they…

November 21, 2017

Media Baby 3.0, or the digital nursery of the future

With 23 million new smartphones per year and a turnover of €1.8 billion in networked building technology, there is enormous growth potential in the “Internet of Things” sector. In a new series, Luna J…

November 16, 2017

MODERN LIFE Media education in the digital nursery

Smartphones, tablets, and so on are moving into children’s bedrooms, according to evidence from a Statista study. It shows that 36% of children between the ages of eight and nine already have their ow…

November 9, 2017

Media The end of the “faked” reality

On 1 October 2017, a new law came into force in France. Images processed with Photoshop must now be indicated as such. Airbrushed images must contain the information: retouched photograph or photograp…

October 19, 2017

MODERN LIFE Free Game Apps: Expensive Rip-offs on the Internet

Game apps for smartphones and tablets are very popular with children and teenagers. They are mainly offered for “free” on the Internet and promise excitement and fun. Of 50 popular smartphone games co…

October 12, 2017

MODERN LIFE MDR Broadcasting Council to award the 2018 Children’s Online Prize

For the fifth time, the MDR Broadcasting Council will award the Children’s Online Prize for outstanding contributions and websites for children and young people. The deadline for submission is 31 Octo…

October 6, 2017

MODERN LIFE Insensitive Pampers advert angers parents of preemies

Background music, “I’m Coming Home”, causes a wave of complaints. The US company Procter & Gamble is facing a wave of indignation concerning an advert for its nappy brand Pampers.

September 7, 2017

COMPANIES That’ll cost you: IT security is often neglected

There’s no such thing as 100% IT security in the digital world. That’s why it’s all the more important for companies to identify attacks immediately and to respond as quickly as possible.

August 24, 2017

Agencies Agency CROSSKIDS is responsible for the TV campaign of BIC Kids

Just in time for the “Back to School” phase, BIC Kids goes on the offensive with TV image campaign. The French company for children’s writing and painting products is thus seeking to reach the decisio…

August 3, 2017

MARKETS App producers continue to increase turnover

According to a new report by US analyst firm App Annie, the global turnover of app producers is estimated to rise from 1.3 billion to 6.3 billion dollars by 2021. The money will come from various sour…

July 11, 2017

Shoes Luna magazine wins the Shoe Step Award

Luna, the fashion and lifestyle magazine from the Luna media publishing company, has won the first place in the Family Magazine category for its photo-production “Schuhper Cool!”

May 23, 2017