Articles in Agencies

Commercial agency IKM gets a new partner

Since June 1, 2018, Daniela Müller has been supported in her agency IKM by Ingo Rieth, new equal partner. She revealed her motives for the new collaboration to Luna Journal.

June 19, 2018

Daniela Müller talks about the opportunities of the growing online retailing

Increasing digitalization poses new challenges not only for brands but also for commercial agents such as Daniela Müller. For more than 15 years, Müller has been leading brands to success through targ…

March 15, 2018

Tips for successful sales talks

Ten tips for successful cold calling – here’s how to start a conversation on the phone. Sales trainer Tim Taxis reveals which questions the seller should answer proactively and as quickly as possible….

November 9, 2017

The retail agency for uniqueness

Bettina Ramin has been a retail agent for ten years. Among other things, she represents well-known brands such as Jottum, Storksak, Babymel, and Anna + Paul. Luna Journal met the retail agent during t…

October 24, 2017

In 2018 Baby Jogger will be rolling under the direction of MAPA GmbH

Haas Handelsagentur is terminating its contract with Newell Brands with effect from 31 December 2017. From 1 January 2018, the Baby Jogger brand will be taken over by MAPA GmbH, directed by Thomas Rei…

September 27, 2017

Agency CROSSKIDS is responsible for the TV campaign of BIC Kids

Just in time for the “Back to School” phase, BIC Kids goes on the offensive with TV image campaign. The French company for children’s writing and painting products is thus seeking to reach the decisio…

August 3, 2017

Pezzo D’oro begins the trade fair season with new representation and organic cotton

Pezzo D’oro will be represented in the Hesse, Saarland, and Rhineland Palatinate regions by the de la Roi agency. Ernst Niederreiter, who has hitherto represented the costume line, is active for Bavar…

June 13, 2017

Tommy Hilfiger grants children’s shoe license to Elisabet

The clothing company Phillips-Van Heusen (PVH), which is among others the owner of Tommy Hilfiger, has transferred responsibility for the production and distribution of the Tommy Hilfiger children’s s…

June 13, 2017

Didriksons Deutschland GmbH with new sales partner

Ute Röll has been contracted as a new sales partner by Didriksons Deutschland GmbH, which is based in Neuss. Didriksons took over the business in Germany last year from its former distributor and has…

May 11, 2017

Agencies under pressure

What is the role of trade representatives today – especially in the children’s clothing sector?

March 21, 2017