Articles in Children’s Fashion

Reima gets reinforcement for the sales department

At the OutDoor trade fair in Friedrichshafen, sports industry expert Michael Weising will take up his new position as Sales Manager at the Finnish children’s outdoor clothing brand Reima.

June 14, 2018

Asics and Disney launch movement campaign

The sporting goods manufacturer Asics has announced a partnership with the Walt Disney Company. Before the opening day of the new family blockbuster “The Incredible – The Incredible 2” by Disney Pixar…

June 12, 2018

New innovations at children’s shoe manufacturer Geox

Increased customer orientation at shoe manufacturer Geox – the Italian company is relying on personalization with integrated LED functions and message programming in the upcoming fall/winter season.

June 7, 2018

rental service kindoo: Shareholder Bea Graf wants to regulate mass consumption

kindoo offers baby and children’s clothing for rent. Three years ago the managing director Daniel Peter and the shareholder Bea Graf founded the rental service. Luna Journal spoke to the founders of k…

May 17, 2018

United Colors of Benetton – new ways with former leadership

LED lighting and interactive content on touch screen tables – the Italian fashion company “United Colors of Benetton” relies on digital signage (use of interactive media content in advertising systems…

May 15, 2018

nyani & BARRIO: Soft Opening of the kids concept store in Munich

The baby and children’s fashion label nyani and the parents’ Playdate-App BARRIO launched their children’s concept store in Munich’s court on May 4, 2018 with an unofficial opening for customers. From…

May 8, 2018

Available from today: exclusive collection from Clarks Kids and Marvel

From May 4, 2018, the new collection of Clarks Kids, inspired by the Marvel superheroes, will be available for purchase. This is a multi-gender collection designed to symbolize strength through unity….

May 7, 2018

Danish children’s fashion brand “Someday Soon” gets a new name

After three years on the international fashion market, the Danish label “Someday Soon” is now undergoing a rethink. The children’s label recently announced its renaming: “Sometime Soon”. What led to t…

April 24, 2018

Kidswear Trends 2018: A conversation with Peek & Cloppenburg

Luna Journal spoke with Frank Eitle, Head of Central Purchasing Peek & Cloppenburg KG, Düsseldorf, and Vanessa von Waldenfels, Brand Director REVIEW for Kids and REVIEW for Teens about the most import…

April 19, 2018

Profitable layette – a business with potential for retailers

Germans spend an average of 3140 euros on outfitting their newborn babies. This is an increase of 5.5 percent compared to 2014, a business with great potential for the retail sector. The big players s…

April 16, 2018