Articles in Children’s Fashion

Kidswear Trends 2018: A conversation with Peek & Cloppenburg

Luna Journal spoke with Frank Eitle, Head of Central Purchasing Peek & Cloppenburg KG, Düsseldorf, and Vanessa von Waldenfels, Brand Director REVIEW for Kids and REVIEW for Teens about the most import…

April 19, 2018

White Stuff launches first children’s collection for the German market

130 independent stores, eight of which are in Germany. Now the British fashion and lifestyle label White Stuff goes one step further. The spring collection is the first children’s line for the German…

April 12, 2018

125 years: Children’s shoe manufacturer Richter celebrates its anniversary

The children’s shoe manufacturer Richter celebrates its 125th anniversary in 2018. We spoke with the managing director Mr. Alf Netek about the development of the company and the secret of success of a…

March 22, 2018

Anine Bing launches children’s collection

US designer Anine Bing will launch her first children’s line on March 29, 2018. Under the name “Bing Kids” unisex pieces for children between the ages of 2 and 8 are to be offered – initially only ava…

March 21, 2018

Quality is often more important to parents than price

The Germans spend more than 7.2 billion euros a year on equipping their children and babies. This is a market with a great deal of potential, because the purchasing behavior often changes with the nex…

March 20, 2018

A Junior Collection for Jack & Jones

In fall 2018 the global fashion brand Jack & Jones (belonging to Bestseller Group) will launch its own junior line for the first time. The kidsline is targeted at consumers between 5 and 16 years and…

March 13, 2018

Geox opens their first kids store worldwide in Moscow

Area-wide marketing concept? Geox just opened their first Kidsstore worldwide in Moskow. The retail store located in the Europesky Shopping-Center, which has over 40 Millions Visitors every year, only…

March 13, 2018

Boss launches new children’s collection for the Football World Cup

Hardly any other event has such an influence on merchandising and special editions as the World Cup. This is no less true in the area of children’s fashion. Just in time for this year’s World Cup in R…

March 8, 2018

Crowdfunding for children’s fashion: Orbasics launches campaign on Kickstarter

Berlin-based Lilja Bairamova takes an unusual way to finance her children’s fashion label Orbasics. She has launched a campaign on the crowdfunding platform Kickstarter. Supporters can participate unt…

February 20, 2018

Pantolinos founder Iris Mesenbrink: “The apparel industry is not particularly attractive”

Pantolinos is awarded the German Design Award for the leather ring “Loop” in February (we reported). The factory is located fifty kilometers north of Hanover and specializes in organically produced ba…

February 6, 2018