FAIRS & EVENTS Exciting Novelties at Spielwarenmesse 2020

Anyone looking for new products in the field of toys, motor skills, clothing and accessories should stop by in Hall 3A. The Spielwaren has reserved a special area for young companies only. This joint…

January 29, 2020

COMPANIES Toys “R “Us is back in the USA with new stores

The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys “R “Us opened its first store with a new interactive concept at the end of November.

December 9, 2019

COMPANIES Hello Kitty - Mattel Concludes License Agreement with Sanrio

The US Mattel Group relies on the trend brand Hello Kitty. The company has announced an extensive licensing agreement with the rights owner Sanrio.

June 20, 2019

TOYS Successful fight against counterfeits of the popular L.O.L. Surprise Toys

MGA Entertainment won a verdict of 1.17 million US dollars against 81 counterfeiters. This includes a ban on the imitators selling the imitations of L.O.L. Surprise.

August 14, 2018

TOYS Spielwarenmesse - These are the trends in 2018

The Trend Committee of the Spielwarenmesse eG has provided an initial outlook for 2018. The committee has identified the following trends: “Explore Nature”, “Team Spirit”, and “Just for fun”. These wi…

November 2, 2017

FASHION FloFlo Kids is exhibiting at CIFF KIDS for the first time

CIFF KIDS is taking place in Copenhagen these days. One of the exhibitors is the brand-new lifestyle brand FloFlo Kids, which wants to capture the market’s attention for its sustainable, knitted alpac…

August 9, 2017

TOYS The toy trends of the future

Which groundbreaking trends should the market know about? What will set the pace in the world of toys in the future? The international Trend Committee of the Spielwarenmesse is currently travelling al…

July 20, 2017

HARDWARE Trend innovation from CYBEX: The monsters are loose

CYBEX founder Martin Pos launches the company’s first furniture collection in collaboration with Marcel Wanders, the product and interior designer. The resulting “Monster Chair” by Marcel Wanders is t…

July 18, 2017

TOYS PlanToys: with momentum from the Far East to Berlin

Playtime Berlin welcomes the wooden toy manufacturer PlanToys, founded in Thailand in 1981. The toy producer is well-known for its sustainable production and the conservation of resources by using rec…

July 6, 2017

Design Toys Toy manufacturer TOMY brings Molang to Germany

At the start of the year, TOMY international secured the coveted license for the white bunny Molang. Due to its growing popularity, the Korean emoji has now arrived in Germany and will be available fr…

June 15, 2017

TOYS The cat’s whiskers: Steiff is cooperating with KARL LAGERFELD

Modelled after the iconic cat, Choupette, Steiff and KARL LAGERFELD present the plush cat Choupette, which will be available from the middle of May in a limited edition.

May 2, 2017

Design Toys Steiff releases Choupette, Karl Lagerfelds famous cat

Choupette, Karl Lagerfeld’s Birman cat, has more followers than many popular bloggers. Steiff is now bringing a plush version of the famous pet to the market. The limited edition will be distributed e…

February 9, 2017

Children's Fashion Collections that tell stories: the new label Kids`Garret

It is not necessarily heroes who inspire Kids`Garret in their collections within the triangle of clothing, toys and interior but rather historical figures that have moved and enforced something in soc…

January 31, 2017

Activity Toys PLAYMOBIL goes fashion

The Nuremberg company heralds the fashion season in the PLAYMOBIL world, presenting stylish looks for the new “fashion boutique to go.”

May 26, 2016

Innovative Toys LEGO and the German Football Association launch a licencing deal

LEGO GmbH and the German Football Association (DFB) have entered into a licensing partnership for the 2016 European Championships. 16 miniature figures will be produced to represent the members of the…

May 19, 2016