FAIRS & EVENTS Start-up area celebrates premiere at Kind + Jugend

For the first time this year, there will be a trade fair area for new ideas and concepts. A great success, as the start-up area is already fully booked at its premiere.

September 19, 2019

Agencies Licenses – iconkids managing director Axel Dammler sees great potential

iconkids & youth international research GmbH collects market data on licenses. The managing director reveals some insights in the Luna Journal.

September 17, 2019

MARKETS Theme parks are becoming more and more important for brands

They generate billions in sales and amusement parks are also experiencing rising numbers of visitors. After Lego, Playmobil and Disney, Mattel now also wants to rely on this means of customer loyalty.

June 4, 2019

HARDWARE Maxi-Cosi has developed a digital tool for the retailer

The child seat and pram manufacturer Maxi-Cosi has developed its own app to strengthen the stationary specialist trade. The digital tool enables specialist dealers to call up all information on the en…

May 28, 2019

MARKETS Zara and H&M decline in the ranking of the most valuable retail brands

The Kantar Institute has published the second edition of the 75 most valuable retail brands (BrandZ Retail Top 75). It shows that Amazon held its top position (USD 315.5 billion) ahead of Alibaba. In…

May 21, 2019

COMPANIES Prams of the future – pushing your child with motor drive

Emmaljunga and Cybex are launching their first motorised prams this year. Luna Journal reports on the prams of the future.

January 17, 2019

COMPANIES eBay Retail Report reveals the most popular toy brands 2018

For the second time, the ebay Retail Report provides insights into the online shopping behaviour of ebay customers and shows, among other things, which product groups were particularly popular in Germ…

January 10, 2019

MARKETS Digitalisation in retail – What can we expect in 2019?

Even in 2019, trade will not be able to avoid the current issue of digitalisation. The necessary measures will be confronted above all with time problems. The toy industry remains positive.

January 8, 2019

MARKETS Sustainability is becoming increasingly important for customers

A study by Facit and Serviceplan showed that consumers are paying more attention to whether a company assumes social responsibility. In this study, 69 percent of consumers stated that the aspect of su…

December 20, 2018

Trends German Design Award 2019 – The winners in the category Baby and Child Care

Once again this year, the expert jury of the German Design Awards, awarded several winners in the field of baby and children’s products. They impressed the jury with their innovative product design. T…

December 6, 2018

MARKETS Customer Experience: How companies can create experience-oriented shopping worlds

If you want to inspire your customers and retain them for the long term, you have to create shopping experiences in your online shop. The ECC Cologne has now examined how a personal online consultatio…

November 29, 2018

TOYS Toy Trends for 2019: Movement, Surprise and Retro Elements

What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.

November 27, 2018

MARKETS Unmanned retail shops as the future of stationary trade?

In other countries, there are already businesses that do almost without personnel. A model that can also be implemented here?

November 16, 2018

MARKETS Trend development: capsule collections and product drops in the children’s segment

Uniqlo and Sesame Street, Adidas and Dragon Ball Z, Wood Wood and the Mumins – more and more brands are relying on profitable cooperations and the media hype of current film and series classics. About…

November 13, 2018

TOYS Model industry benefits from licensed products for children

Last year, Germans spent around 100 million euros on remote-controlled toys. Vehicles around the successful Cars licence are particularly popular in the model industry.

October 25, 2018