Articles in Trends

Kids License Monitor shows: Hardly any girls’ topics under top 10 licenses

If you want to succeed in the licensing market, it’s best to use Unisex themes or the boys’ favorites. In the current Kids License Monitor, Frozen is only one of the top ten licenses primarily aimed a…

June 14, 2018

The lucrative license business

Licenses have become indispensable for many companies and are increasingly contributing to total sales. Kathrin Brandhorst, Country Director of Universal Consumer Products Germany talks to Luna Journa…

June 14, 2018

Millennials and iBrains: New generations conquer the market

Born between 1980 and 2011, consumers influence society and markets with their very own demands on life and thus shape the future of retail. Adapting to the needs of these generations is worthwhile an…

May 31, 2018

“Schuhtingstar”: Managing Directors present shoe configurator

Christian Klammer and his wife Dr. Jana-Maria Lehnhardt run the retail store “Schuhtingstar” in Starnberg. Together they have developed a shoe configurator for children’s and women’s shoes that combin…

May 24, 2018

The Make Fashion Circular initiative ensures more sustainability in the fashion industry

Less than one percent of clothing is recycled, as the Measuring Fashion Report shows. In contrast, companies such as Nike, H&M, Burberry and Gap have now signed an agreement to improve the fashion ind…

May 22, 2018

Curated shopping now also possible at Karstadt

Karstadt Warenhaus GmbH is expanding its strategy and now offers its customers a special purchasing service. The company is thus entering the curated shopping business. Karstadt also confirmed its ent…

April 19, 2018

Shopping of the future: Zara banks on Augmented Reality

No company can avoid digitalisation without fear that it will no longer be able to keep up with its competitors. Many companies want to drive their business forward again with new strategies and innov…

April 18, 2018

Vaude: New summer collection 100 percent PFC-free

Vaude has set itself the goal of completely removing harmful chemicals from its entire supply chain. With the new Spring/Summer 2018 collection, the German manufacturer of outdoor clothing has come on…

April 12, 2018

More revenue owing to in-store analytics

In-store analytics is still quite young, but in demand: modern IP cameras and software can provide retailers with valuable data on store performance, assortment attractiveness and customer behavior.

April 10, 2018

The trends on the toy market in 2018

This year’s Spielwarenmesse in Nuremberg took place at the beginning of February. In total, 2902 companies from 68 countries were represented with one million products. Here are the main trends for 20…

March 1, 2018