Trends German Design Award 2019 – The winners in the category Baby and Child Care

Once again this year, the expert jury of the German Design Awards, awarded several winners in the field of baby and children’s products. They impressed the jury with their innovative product design. T…

December 6, 2018

MARKETS Customer Experience: How companies can create experience-oriented shopping worlds

If you want to inspire your customers and retain them for the long term, you have to create shopping experiences in your online shop. The ECC Cologne has now examined how a personal online consultatio…

November 29, 2018

TOYS Toy Trends for 2019: Movement, Surprise and Retro Elements

What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.

November 27, 2018

MARKETS Unmanned retail shops as the future of stationary trade?

In other countries, there are already businesses that do almost without personnel. A model that can also be implemented here?

November 16, 2018

MARKETS Trend development: capsule collections and product drops in the children’s segment

Uniqlo and Sesame Street, Adidas and Dragon Ball Z, Wood Wood and the Mumins – more and more brands are relying on profitable cooperations and the media hype of current film and series classics. About…

November 13, 2018

TOYS Model industry benefits from licensed products for children

Last year, Germans spent around 100 million euros on remote-controlled toys. Vehicles around the successful Cars licence are particularly popular in the model industry.

October 25, 2018

MARKETS Voice Commerce: great potential for purchasing via voice control

Every second consumer uses voice control. There is still a reluctance to make purchases with voice commerce because of technical barriers and data protection. Experts forecast a multi-billion market.

October 17, 2018

MARKETS Rental services: Respond flexibly and cost-effectively to changing children’s needs

In Germany there are more and more rental services for baby and childen’s toys, clothing or outfitting. In addition to established providers such as MeineSpielzeugkiste.de and Kilenda.de, more and mor…

October 11, 2018

MARKETS Shopping without borders: Payment methods are crucial for cross-border e-commerce

Buying products and services online has long been part of everyday life. 80 percent of Germans shop on online at least once a month, primarily with German providers. A study by the financial services…

October 8, 2018

MARKETS Germany’s best online shops 2018 selected

On 20 September 2018, the best online shops in Germany 2018 were honored in Berlin. In the child & baby category, Mytoys.de, Babymarkt.de and Baby-Walz.de are among the consumer favorites.

October 8, 2018

FASHION Sales trend: Teenage fashion still ahead of baby clothing

Teenage fashion is booming. In the first quarter of 2018, the market for youth fashion increased by a whopping 29 percent compared with the first quarters of the two previous years. This is the result…

July 24, 2018

MARKETS Kids License Monitor shows: Hardly any girls’ topics under top 10 licenses

If you want to succeed in the licensing market, it’s best to use Unisex themes or the boys’ favorites. In the current Kids License Monitor, Frozen is only one of the top ten licenses primarily aimed a…

June 14, 2018

MARKETS The lucrative license business

Licenses have become indispensable for many companies and are increasingly contributing to total sales. Kathrin Brandhorst, Country Director of Universal Consumer Products Germany talks to Luna Journa…

June 14, 2018

Trade Millennials and iBrains: New generations conquer the market

Born between 1980 and 2011, consumers influence society and markets with their very own demands on life and thus shape the future of retail. Adapting to the needs of these generations is worthwhile an…

May 31, 2018

COMPANIES “Schuhtingstar”: Managing Directors present shoe configurator

Christian Klammer and his wife Dr. Jana-Maria Lehnhardt run the retail store “Schuhtingstar” in Starnberg. Together they have developed a shoe configurator for children’s and women’s shoes that combin…

May 24, 2018