They generate billions in sales and amusement parks are also experiencing rising numbers of visitors. After Lego, Playmobil and Disney, Mattel now also wants to rely on this means of customer loyalty.
June 4, 2019
The child seat and pram manufacturer Maxi-Cosi has developed its own app to strengthen the stationary specialist trade. The digital tool enables specialist dealers to call up all information on the en…
May 28, 2019
The Kantar Institute has published the second edition of the 75 most valuable retail brands (BrandZ Retail Top 75). It shows that Amazon held its top position (USD 315.5 billion) ahead of Alibaba. In…
May 21, 2019
Emmaljunga and Cybex are launching their first motorised prams this year. Luna Journal reports on the prams of the future.
January 17, 2019
For the second time, the ebay Retail Report provides insights into the online shopping behaviour of ebay customers and shows, among other things, which product groups were particularly popular in Germ…
January 10, 2019
Even in 2019, trade will not be able to avoid the current issue of digitalisation. The necessary measures will be confronted above all with time problems. The toy industry remains positive.
January 8, 2019
A study by Facit and Serviceplan showed that consumers are paying more attention to whether a company assumes social responsibility. In this study, 69 percent of consumers stated that the aspect of su…
December 20, 2018
Once again this year, the expert jury of the German Design Awards, awarded several winners in the field of baby and children’s products. They impressed the jury with their innovative product design. T…
December 6, 2018
If you want to inspire your customers and retain them for the long term, you have to create shopping experiences in your online shop. The ECC Cologne has now examined how a personal online consultatio…
November 29, 2018
What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.
November 27, 2018
In other countries, there are already businesses that do almost without personnel. A model that can also be implemented here?
November 16, 2018
Uniqlo and Sesame Street, Adidas and Dragon Ball Z, Wood Wood and the Mumins – more and more brands are relying on profitable cooperations and the media hype of current film and series classics. About…
November 13, 2018
Last year, Germans spent around 100 million euros on remote-controlled toys. Vehicles around the successful Cars licence are particularly popular in the model industry.
October 25, 2018
Every second consumer uses voice control. There is still a reluctance to make purchases with voice commerce because of technical barriers and data protection. Experts forecast a multi-billion market.
October 17, 2018
In Germany there are more and more rental services for baby and childen’s toys, clothing or outfitting. In addition to established providers such as MeineSpielzeugkiste.de and Kilenda.de, more and mor…
October 11, 2018