Articles in Trends

Curated shopping now also possible at Karstadt

Karstadt Warenhaus GmbH is expanding its strategy and now offers its customers a special purchasing service. The company is thus entering the curated shopping business. Karstadt also confirmed its ent…

April 19, 2018

Shopping of the future: Zara banks on Augmented Reality

No company can avoid digitalisation without fear that it will no longer be able to keep up with its competitors. Many companies want to drive their business forward again with new strategies and innov…

April 18, 2018

Vaude: New summer collection 100 percent PFC-free

Vaude has set itself the goal of completely removing harmful chemicals from its entire supply chain. With the new Spring/Summer 2018 collection, the German manufacturer of outdoor clothing has come on…

April 12, 2018

More revenue owing to in-store analytics

In-store analytics is still quite young, but in demand: modern IP cameras and software can provide retailers with valuable data on store performance, assortment attractiveness and customer behavior.

April 10, 2018

The trends on the toy market in 2018

This year’s Spielwarenmesse in Nuremberg took place at the beginning of February. In total, 2902 companies from 68 countries were represented with one million products. Here are the main trends for 20…

March 1, 2018

KIDS.TEENS & MARKE: Congress on child-friendly brand communication

What makes Generation Z tick? That’s the subject of the annual KIDS.TEENS & MARKE congress, which will take place on 12-13 March 2018 in Cologne. It is aimed at entrepreneurs interested in the custome…

February 22, 2018

Crowdfunding for children’s fashion: Orbasics launches campaign on Kickstarter

Berlin-based Lilja Bairamova takes an unusual way to finance her children’s fashion label Orbasics. She has launched a campaign on the crowdfunding platform Kickstarter. Supporters can participate unt…

February 20, 2018

“Smart floor” analyses purchasing behaviour in stores

In the USA, a smart floor sensor has been developed by the start-up company Scanalytics to help companies gain better insight into consumer behavior. The lightly transparent, square panels can easily…

February 12, 2018

Conversational Commerce: Shopping via Alexa and Co. promises great potential for online trade

Shopping, informing and playing with Amazon’s Alexa, Google Assistant and Co. is already part of everyday life for many users. This holds great potential for online trading. Some companies have alread…

February 12, 2018

Digital technology is getting bricks-and-mortar retailers ready for the future

Bricks-and-mortar retail and online shops are moving closer together. More and more shop owners are using modern IT to make sales more attractive and increase profits. We provide an overview of the ne…

February 1, 2018