MARKETS Voice Commerce: great potential for purchasing via voice control

Every second consumer uses voice control. There is still a reluctance to make purchases with voice commerce because of technical barriers and data protection. Experts forecast a multi-billion market.

October 17, 2018

MARKETS Rental services: Respond flexibly and cost-effectively to changing children’s needs

In Germany there are more and more rental services for baby and childen’s toys, clothing or outfitting. In addition to established providers such as MeineSpielzeugkiste.de and Kilenda.de, more and mor…

October 11, 2018

MARKETS Shopping without borders: Payment methods are crucial for cross-border e-commerce

Buying products and services online has long been part of everyday life. 80 percent of Germans shop on online at least once a month, primarily with German providers. A study by the financial services…

October 8, 2018

MARKETS Germany’s best online shops 2018 selected

On 20 September 2018, the best online shops in Germany 2018 were honored in Berlin. In the child & baby category, Mytoys.de, Babymarkt.de and Baby-Walz.de are among the consumer favorites.

October 8, 2018

FASHION Sales trend: Teenage fashion still ahead of baby clothing

Teenage fashion is booming. In the first quarter of 2018, the market for youth fashion increased by a whopping 29 percent compared with the first quarters of the two previous years. This is the result…

July 24, 2018

MARKETS Kids License Monitor shows: Hardly any girls’ topics under top 10 licenses

If you want to succeed in the licensing market, it’s best to use Unisex themes or the boys’ favorites. In the current Kids License Monitor, Frozen is only one of the top ten licenses primarily aimed a…

June 14, 2018

MARKETS The lucrative license business

Licenses have become indispensable for many companies and are increasingly contributing to total sales. Kathrin Brandhorst, Country Director of Universal Consumer Products Germany talks to Luna Journa…

June 14, 2018

Trade Millennials and iBrains: New generations conquer the market

Born between 1980 and 2011, consumers influence society and markets with their very own demands on life and thus shape the future of retail. Adapting to the needs of these generations is worthwhile an…

May 31, 2018

COMPANIES “Schuhtingstar”: Managing Directors present shoe configurator

Christian Klammer and his wife Dr. Jana-Maria Lehnhardt run the retail store “Schuhtingstar” in Starnberg. Together they have developed a shoe configurator for children’s and women’s shoes that combin…

May 24, 2018

FASHION The Make Fashion Circular initiative ensures more sustainability in the fashion industry

Less than one percent of clothing is recycled, as the Measuring Fashion Report shows. In contrast, companies such as Nike, H&M, Burberry and Gap have now signed an agreement to improve the fashion ind…

May 22, 2018

COMPANIES Curated shopping now also possible at Karstadt

Karstadt Warenhaus GmbH is expanding its strategy and now offers its customers a special purchasing service. The company is thus entering the curated shopping business. Karstadt also confirmed its ent…

April 19, 2018

COMPANIES Shopping of the future: Zara banks on Augmented Reality

No company can avoid digitalisation without fear that it will no longer be able to keep up with its competitors. Many companies want to drive their business forward again with new strategies and innov…

April 18, 2018

COMPANIES Vaude: New summer collection 100 percent PFC-free

Vaude has set itself the goal of completely removing harmful chemicals from its entire supply chain. With the new Spring/Summer 2018 collection, the German manufacturer of outdoor clothing has come on…

April 12, 2018

MARKETS More revenue owing to in-store analytics

In-store analytics is still quite young, but in demand: modern IP cameras and software can provide retailers with valuable data on store performance, assortment attractiveness and customer behavior.

April 10, 2018

FAIRS & EVENTS KIDS.TEENS & MARKE: Congress on child-friendly brand communication

What makes Generation Z tick? That’s the subject of the annual KIDS.TEENS & MARKE congress, which will take place on 12-13 March 2018 in Cologne. It is aimed at entrepreneurs interested in the custome…

February 22, 2018