COMPANIES Plagarius 2019 – Brother Spielwaren defends itself against product piracy

The audacious imitation of existing products has been awarded the famous “Schmähpreis” by “Aktion Plagarius e.V.” since 1977. Bruder Spielwaren GmbH also received the “Plagarius” award in January of t…

February 19, 2019

Industry Mesh industry – Declining demand and rising production costs

Despite good sales, the German knitwear industry is entering the 1st quarter of 2019 with uncertainty. Companies are reporting a weakening of their business.

February 18, 2019

Children's Fashion Sustainability is becoming increasingly important in children’s clothing

A new study by Washington University reveals the negative environmental and social consequences of fast fashion. We’ve been asking around children’s clothing companies how important sustainability is…

February 13, 2019

MARKETS Instalment payment is a plus for merchants with high shopping baskets

New customers, more sales and higher customer satisfaction. Retailers report this when they offer the payment method instalment purchase. Companies for children’s equipment are also involved.

February 7, 2019

MARKETS Smartshopping is becoming more and more popular

More and more Germans are making online purchases via mobile devices. This is the result of a study by the payment service provider Mastercard.

February 6, 2019

Industry BDI presents new policy paper on competition with China

The BDI has published a new policy paper. It contains 54 of the industry’s demands to Berlin and Brussels to strengthen the European Union in competition with China.

January 24, 2019

MARKETS Gross domestic product increased in Germany in 2018

In a recent press conference, the Federal Statistical Office presented the German gross domestic product and the fiscal balance of the state in 2018.

January 21, 2019

COMPANIES Prams of the future – pushing your child with motor drive

Emmaljunga and Cybex are launching their first motorised prams this year. Luna Journal reports on the prams of the future.

January 17, 2019

COMPANIES Packaging law – the industry handles the changes calmly

The new Packaging Act has been in force since the beginning of the year. The aim is to reduce waste and increase recycling. We have asked companies in the industry how they deal with the new regulatio…

January 16, 2019

COMPANIES eBay Retail Report reveals the most popular toy brands 2018

For the second time, the ebay Retail Report provides insights into the online shopping behaviour of ebay customers and shows, among other things, which product groups were particularly popular in Germ…

January 10, 2019

MARKETS Alibaba – Rumours of Zalando acquisition and expansion plans

Rumours about the takeover of Zalando by the Chinese trading group Alibaba promote the growth of the Zalando share. Alibaba plans to expand its operations in Europe.

January 9, 2019

MARKETS Consumer barometer – consumer sentiment pessimistic

According to the HDE consumer barometer, consumer sentiment is at its lowest point. The focus is on financial reserves and tax relief.

January 9, 2019

MARKETS Digitalisation in retail – What can we expect in 2019?

Even in 2019, trade will not be able to avoid the current issue of digitalisation. The necessary measures will be confronted above all with time problems. The toy industry remains positive.

January 8, 2019

COMPANIES New Trade Law – This will change in trade 2019

In the new year there will be some legislative changes affecting trade. Luna Journal lists the most important ones and points out what needs to be taken into account.

January 3, 2019

MARKETS BVR – German economy on growth track in 2019

At the end of 2018, the German economy is still on the upswing. Compared with the summer, however, the overall economic picture has deteriorated. Due to global uncertainties and domestic factors, the…

December 21, 2018