Articles in MARKETS

Curated shopping now also possible at Karstadt

Karstadt Warenhaus GmbH is expanding its strategy and now offers its customers a special purchasing service. The company is thus entering the curated shopping business. Karstadt also confirmed its ent…

April 19, 2018

Self-employed mothers are an enormous economic factor

55.5 billion euros in sales this year, almost 470,000 self-employed mothers with underage children. According to a study by eBay, the trend is rising, especially in online trading.

April 19, 2018

Customers increasingly buy products recommended from social networks

The HDE online monitor shows: More than a fifth of all online shoppers have already become aware of a product through Facebook and the like and bought it afterwards. Skillful social media presence and…

April 18, 2018

Shopping of the future: Zara banks on Augmented Reality

No company can avoid digitalisation without fear that it will no longer be able to keep up with its competitors. Many companies want to drive their business forward again with new strategies and innov…

April 18, 2018

Profitable layette – a business with potential for retailers

Germans spend an average of 3140 euros on outfitting their newborn babies. This is an increase of 5.5 percent compared to 2014, a business with great potential for the retail sector. The big players s…

April 16, 2018

Vaude: New summer collection 100 percent PFC-free

Vaude has set itself the goal of completely removing harmful chemicals from its entire supply chain. With the new Spring/Summer 2018 collection, the German manufacturer of outdoor clothing has come on…

April 12, 2018

Energy-saving lighting concepts: The right light for more revenue

Efficient lighting can promote sales. This is why today’s retailers rely on coherent and energy-saving lighting concepts that put the goods in the right light and create a pleasant shopping atmosphere…

April 10, 2018

More revenue owing to in-store analytics

In-store analytics is still quite young, but in demand: modern IP cameras and software can provide retailers with valuable data on store performance, assortment attractiveness and customer behavior.

April 10, 2018

HDE wants to support small and medium-sized retailers on the Internet with Marketplace Monitor

How do I start my own e-commerce business? Many online retailers have probably already asked themselves this question in the area of children’s fashion, prams and the like. Do I set up my own shop and…

March 27, 2018

Parents like to shop via smartphone

Online shops must be smartphone-optimized. A recent study by shows that almost half of all mothers and fathers use this device to shop.

March 27, 2018