COMPANIES Social media expert gives tips for successful social media marketing

For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy. Brands and companies should make sure that they stand out from the crowd…

December 12, 2019

COMPANIES Cash registers – self-service systems are becoming more and more popular with customers

Hardly anything disturbs customers as much as waiting at the cash registers. As a recent study by the EHI Retail Institute shows, self-service checkouts are increasingly gaining acceptance.

December 12, 2019

COMPANIES Outlet center targeted for inferior fashion

Research by TV station RBB has shown that some outlet centers deliberately sell lower-quality clothing. The German textile retail trade sees this as a consumer deception.

December 11, 2019

Handel Licenses – Paw Patrol awarded as best topic of the year

The industry association Licensing International (formerly LIMA) has honored outstanding licenses. Among others, Paw Patrol, Super RTL and Fortnite received a Licensing International Germany Award.

December 10, 2019

TOYS Stacking stones – founders reveal the concept of their movement toy

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children -…

December 10, 2019

MARKETS Study shows – physical-digital play concepts make children more creative

A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects on sensory and motor fu…

December 3, 2019

COMPANIES HDE sees record sales in Christmas business

For the last two months of the year, the association expects sales to increase by three percent to just over 102 billion euros.

December 2, 2019

HARDWARE Market for baby and children’s equipment grows only slightly

7.3 billion euros were spent on baby and children’s equipment in Germany last year. This means that this market grew only slightly by 50 million euros. Overall, Germans spend less per child.

November 25, 2019

MARKETS Cyber Week 2019 – these product groups are popular with consumers

This year’s Cyber Week will take place again at the end of November and many dealers can look forward to a week full of sales. The shopping platform mydealz has analyzed which industries have the high…

November 12, 2019

COMPANIES Hermes invests heavily in the fight against the flood of parcels

Whether business or private – more and more parcels are being sent. To keep pace, Hermes has opened a new logistics centre in Greven and is already planning another distribution centre for next year.

November 7, 2019

TOYS Toy trends are Toys for Future, Digital goes Physical and Be You

The International Trend Committee of Spielwarenmesse has announced the most important impulses for the sector. Sustainability, individuality and reality characterise the toy trends for 2020.

October 28, 2019

MARKETS Christmas business – Consumers increasingly rely on online trade

This year, consumers in Germany want to buy their Christmas presents on the Internet and not in stationary shops. The online trade scores with availability, choice and comparison possibilities. The De…

October 24, 2019

COMPANIES Made in Germany is number 1 for customers worldwide

Products Made in Germany have developed into a real bestseller. This also applies to the children’s equipment industry, as some manufacturers reveal exclusively to the Luna Journal.

October 17, 2019

MARKETS EHI study – occupies stationary shops characterise German retail trade

A recent EHI study has shown that the top 1,000 stationary sales divisions generated almost 60 percent of total retail sales in 2018.

October 15, 2019

MARKETS Returns – German online retailers dispose of 7.5 million items

In 2018, almost eight million returns ended up in the garbage in Germany and this happened even though German online merchants could have donated or recycled them. Dr. Björn Asdecker, head of the retu…

October 10, 2019