COMPANIES Social media expert gives tips for successful social media marketing

For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy. Brands and companies should make sure that they stand out from the crowd…

December 12, 2019

COMPANIES Cash registers – self-service systems are becoming more and more popular with customers

Hardly anything disturbs customers as much as waiting at the cash registers. As a recent study by the EHI Retail Institute shows, self-service checkouts are increasingly gaining acceptance.

December 12, 2019

COMPANIES Outlet center targeted for inferior fashion

Research by TV station RBB has shown that some outlet centers deliberately sell lower-quality clothing. The German textile retail trade sees this as a consumer deception.

December 11, 2019

TOYS Stacking stones – founders reveal the concept of their movement toy

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children -…

December 10, 2019

COMPANIES Toys “R “Us is back in the USA with new stores

The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys “R “Us opened its first store with a new interactive concept at the end of November.

December 9, 2019

COMPANIES HDE sees record sales in Christmas business

For the last two months of the year, the association expects sales to increase by three percent to just over 102 billion euros.

December 2, 2019

COMPANIES GOTS – These criteria must be met by distributors for certification

In the future, ecological and socially responsible textile production is to become a matter of course in the fashion industry. Accordingly, the GOTS logo and licensing system should offer consumers cr…

November 26, 2019

COMPANIES Primark – more environmentally friendly than online shops?

For years, Primark has stood for “disposable fashion” and for its manufacturing conditions in criticism. Because of the poor quality, many garments would end up in the garbage very quickly. George Wes…

November 21, 2019

COMPANIES Lanasia – Fashion made from recycled plastic waste

The start-up Lanasia was founded in 2018 by the sisters Lisa-Maria and Anna-Sophia Beck. The focus is on sustainable fashion made from recycled plastic waste. In an interview with Luna Journal, Lisa-M…

November 19, 2019

COMPANIES Bon obligation from 2020 – significance for retail and customers

From 1 January 2020, every buyer must be given a voucher in order to make tax evasion more difficult in the future.

November 19, 2019

COMPANIES Zalando with a lot of sales, more customers – but no profit

David Schröder, Chief Financial Officer of Zalando, is pleased with the third quarter of 2019. His company has experienced significant growth and, for the first time, achieved over a billion page visi…

November 8, 2019

HARDWARE Children’s outfitter with real eye-catcher – Interview with Start-up Panther

At the beginning of the year, the start-up Panther entered the market for equipment for children. Managing Director Joachim Plesch reveals details about the business and the early days.

November 7, 2019

COMPANIES From start-up to market leader – 15 years of babymarkt.de

According to Google, babymarkt.de is one of the fastest online shops in Germany in terms of speed. For the year 2019, Babymarkt expects sales growth of 170 million Euro. In an interview with Luna Jour…

November 5, 2019

COMPANIES Amazon Fashion launches StyleSnap in Germany and Great Britain

With StyleSnap Amazon Fashion launches this week a tool for image recognition in Germany and Great Britain on the market.

November 4, 2019

Trade Hans Natur is awarded “Grünen Knopf” – Interview with Managing Director Michael Hans

Parents only want the best for their children and the world in which they grow up. Hans Natur has been at their side for over 20 years. Luna Journal spoke to Managing Director Michael Hans about susta…

October 29, 2019