COMPANIES mamalila goes carbon-neutral

mamalila has set itself a demanding goal: the sustainable babywearing clothing company wants to become completely carbon-neutral. The company has already taken various measures to achieve this, with m…

February 20, 2018

FASHION Maramea „Sewing for the baby belly“

“Sewing for the baby belly”, the DIY book from the Berlin designers, has been available to buy since 16 March. Dorina Hartmann and Maren Will are the founders of the maternity fashion label, maramea,…

March 23, 2017

FASHION ASOS cooperates with the maternity fashion label GeBe

At the end of March, the UK’s largest online mail-order company, ASOS, will launch an exclusive collection from maternity fashion label GeBe. The styles are based on the latest SS17 catwalk trends.

March 21, 2017

Accessories Individual jewellery pieces from Merci Maman

Not just for special occasions, jewellery is a sensible addition to one’s usual range. There are many target groups: from new parents to a gift for mother. Merci Maman makes a great selection of items…

March 2, 2017

FASHION Limited Collection: Boob collaborates with Emma Elwin

The Swedish maternity-wear label, Boob, will launch an exclusive special collection on 1 March, created in an exclusive design collaboration with Emma Elwin, stylist and co-founder of the digital fash…

February 21, 2017

On modern mission – The mara mea autumn winter 17/18 collection

The young maternity label, mara mea, presents its new collection for autumn/winter 17/18. “Mama of the tribe” is designed to support modern mothers in their day-to-day tasks, while still providing an…

January 17, 2017

A Sector exploring new Avenues

The growing online presence as well as international fashion bloggers and prominent clients as important opinion makers put maternity wear into a new context. The Result is a new view of the industry…

January 13, 2017

NOPPIES and Imps & Elfs join forces.

Yesterday the board of directors officially announced the merger of the two Dutch companies. 9M, since June 2016 owner of NOPPIES, and itself a participation of Vendis Capital, an independent Dutch pr…

December 15, 2016

Petit Bateau x Inès de la Fressange

Two authentically French entities make a common cause: the designer Inès de la Fressange has teamed up with the traditional brand Petit Bateau to design a limited capsule collection for mums, girls, a…

November 22, 2016

Julia Restoin-Roitfeld designs for River Island mini

River Island has taken reinforcements on board for the current Fall/Winter 16 collection. Julia Restoin-Roitfeld, Model and Creative Director of the mom and lifestyle blog “Romy and the Bunnies” has d…

November 10, 2016

Maternity Fashion Prag Agency welcomes KUNERT as new customer

From January 2017 on, Prag Agency Unit will take over the responsibility for the Allgäu-based Kunert that has a long-standing tradition and follow a new path together.

October 18, 2016

mamalila: well-supported during sleep

New for autumn 2016: some models of mamalila’s baby-carrier jackets will come equipped with a baby headrest. The baby hood can be converted into a functional headrest in no time.

September 22, 2016

FASHION Mamalicious launches Active Wear

Right at the start of the fall and winter season, Mamalicious launches an active wear line. With that, the Scandinavian maternity fashion company bets on the increasing importance of sport as an essen…

September 7, 2016

HATCH and CURRENT / ELLIOTT collaborating on an mini collection

Denim brand CURRENT / ELLIOTT and maternity wear brand HATCH has just launched a 6-piece Maternity collection. The collection is since June commercially available and includes various jeans styles, a…

August 4, 2016

Children's Fashion The mix of the Supreme Kids

From 15 July until 17 July the Supreme Kids took place in Munich. A wide range of collections and the newest trends for the upcoming summer awaited the visitors of the fair. Despite difficult times, t…

July 20, 2016