HARDWARE Öko-Test checks baby sleeping bags and criticizes insufficient warnings

For safe sleep in young children, experts recommend the use of baby sleeping bags. By using a sleeping bag, the risk of sudden child death can be reduced by about more than twenty percent. Öko-Test te…

October 11, 2018

HARDWARE Stiftung Warentest tests children’s mattresses – safety standard to protect children

Since fall 2017, there has been a standard for children’s mattresses that defines the standards by which safety can be measured. For example, DIN EN 16890 regulates “Safety requirements and test metho…

October 4, 2018

HARDWARE Scandinavian and sustainable: these are the trends around children’s furniture

Parents annually spend over 400 euros on children’s furniture. Luna Journal asked around in the industry to find out which shapes, colors and materials have the highest sales potential.

September 21, 2018

HARDWARE Marketing strategy – famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

COMPANIES A little lovely story about unique ideas and great success

It all began in 2013 with two moms sitting at a coffee table, thinking about transforming ordinary home and kids’ room decorations into unique pieces with a personal and creative touch. The idea of A…

September 19, 2018

HARDWARE Advertorial: UPPAbaby introduces new product range

After the successful launch on the German market, UPPAbaby goes one step further – new designs and a car seat arouse curiosity for 2019. At Kind + Jugend the entire range can be discovered up close.

September 19, 2018

HARDWARE Mattresses for children – these are the trends and novelties for 2019

Horizontal climate channels, gel foam and even box-spring mattresses: The market for mattresses for children is on the move. Luna Journal spoke to three exhibitors at the Kind + Jugend about their inn…

September 11, 2018

HARDWARE So important are eco-labels in the field of baby equipment

Organic production and humane working conditions – more and more companies are taking on social responsibility and attaching great importance to a “GOTS”-certified production line. One of the pioneers…

September 11, 2018

HARDWARE Excellent design of strollers and highchairs

For more and more parents, design plays an important role in the decision for a product. Awards can be of particular importance for the selection.

September 3, 2018

HARDWARE Stiftung Warentest has tested highchairs for children: Winner Evomove & Stokke

Stiftung Warentest has tested twenty highchairs for child-friendly design, handling, durability, safety and harmful substances. Among them were twelve highchairs with steps that grow with the child as…

June 5, 2018

FASHION Profitable layette – a business with potential for retailers

Germans spend an average of 3140 euros on outfitting their newborn babies. This is an increase of 5.5 percent compared to 2014, a business with great potential for the retail sector. The big players s…

April 16, 2018

HARDWARE Recaro Child Safety elected as “Innovator of the Year”

Recaro Child Safety is one of the most innovative companies in Germany. This was the result of a study conducted by the business magazine “brand eins Wissen” and the statistics portal Statista. The ex…

March 15, 2018

COMPANIES New research center in Bayreuth: The plans of Cybex 2018

Cybex builds a research centre for safe child seats in Bayreuth – Bavaria. In addition to the existing plants in China and the USA, this will be the first crash test facility in Europe. Luna Journal s…

February 15, 2018

HARDWARE Digital Concepts: More and more pushchairs are being ordered online

Changing tables, baby clothes, toys – parents can order it all online with just one click, then have it delivered to their home. For pushchairs, the picture is a bit different. Pushchairs demand an in…

January 11, 2018

Safety First child car seat with built-in airbags

Maxi-Cosi, the child car seat manufacturer, has addressed the lack of impact protection for toddlers by bringing to market the first child car seat with built-in airbags.

October 19, 2017