COMPANIES BabyOne with new store concept

BabyOne is trying out a new store concept with the “LüttenLaden” stores in Hamburg and Cologne. With this new approach, the specialist store chain wants to move into the locations of the city centres.

June 20, 2019

COMPANIES The new Luna Brandbible 2019/20 has arrived

The new Luna Brandbible again combines the best from the hardware, interior and toys sectors. The brand collection is characterised by manufacturers with a high degree of innovation and a unique desig…

June 20, 2019

COMPANIES Hello Kitty – Mattel Concludes License Agreement with Sanrio

The US Mattel Group relies on the trend brand Hello Kitty. The company has announced an extensive licensing agreement with the rights owner Sanrio.

June 20, 2019

COMPANIES Tchibo and Otto are testing reusable shipping packages

Tchibo and Otto are part of the PraxPack pilot project and are testing the sustainable shipping system. PraxPack wants to introduce reusable shipping packages by the beginning of 2020. The aim is to s…

June 19, 2019

COMPANIES Pitti Bimbo starts the 89th edition with the motto The Pitti Special Click

This year’s Pitti Bimbo 89 will take place from 20-22 June in Florence and will feature well-known brands and numerous events.

June 18, 2019

COMPANIES Lässig is winner of the Green Product Award 2019

Lässig is one of the winners of this year’s Green Product Award 2019. The international award for sustainable products was presented to Lässig in the children’s category for the Goldie Backpack Bouclé…

June 13, 2019

HARDWARE 20 Years Bugaboo – About the Revolution of the Stroller and New Products

During a visit to the headquarter of Bugaboo in Amsterdam, Luna Journal was able to talk to the founder about the philosophy and strategy of the brand, as well as to take a look at the new Bugaboo car…

June 13, 2019


The Children Worldwide Fashion Group (CWF) was sold in a largely debt-financed corporate takeover and thus gains new owners. In addition, the CWF Group confirmed the merger control proceedings notifie…

June 11, 2019

COMPANIES Primark copies the sneakers of the Fairtrade brand Veja

The sneakers from shoe manufacturer Veja are Fairtrade certified. This makes it all the more serious for the company that the sustainably produced shoes were copied in design by the cheap textile disc…

June 6, 2019

Trade Epoch Traumwiesen with new sales management

At Epoch Traumwiesen GmbH there are internal changes. Since 1 June, Roger Gondel has been appointed new Sales Director for Germany/Austria.

June 6, 2019

COMPANIES P&C wants to attract its customers with more events and closes branches in Germany

Sales at Peek and Cloppenburg are stagnating – especially in the large stores. Smaller stores and experience shopping are expected to attract more customers again.

June 6, 2019

COMPANIES Brands in transition – These products used to be German

For many customers and dealers it is clear: Penaten, Uhu and Knorr are German brands. Are they? Many of these products have been taken over by foreign companies over the years.

June 5, 2019

TOYS Carrera with new owner

The Munich-based investment company Quantum Capital Partners (QCP) announced the purchase of Stadlbauer Marketing & Vertrieb GmbH. The acquisition strengthens Quantum’s position in the toy market. As…

June 3, 2019

HARDWARE Recaro Kids opens new headquarter in Bayreuth

On 29 May, the Italian Artsana Group opened an office for its new brand Recaro Kids in Bayreuth. The premises will serve as the strategic headquarter for the Recaro Kids brand, covering portfolio mana…

June 3, 2019

COMPANIES Fake Online Shops – thats what the german federal states now want to do about it

Get a bargain on the Internet? This can also be quite a backlash. According to the consumer protection agency, four million consumers in Germany have already fallen victim to fake shops on the Interne…

May 28, 2019