COMPANIES Micro Retailer – successful with small shop on eBay

They are often underestimated and smiled at, though micro retailers are representing 16 percent of all German eBay retailers. Products for children are popular.

October 19, 2018

COMPANIES August Pfüller celebrates 140 years of company existence

Together with his brother Benjamin, Felix Pfüller runs the family business August Pfüller in Frankfurt am Main. In September 2018, the company celebrated its 140th anniversary. Luna Journal spoke with…

October 18, 2018

COMPANIES The top 10 companies in the fashion industry

On 17 October 2018, the trade magazine Textilwirtschaft (dfv Mediengruppe) published the ranking list of the 100 largest European fashion brand suppliers. Luna Journal shows the top ten largest fashio…

October 17, 2018

COMPANIES Major merger – Chinese Semir Group takes over Kidiliz

Since May this year, the French Kidiliz Group (formerly Group Zannier) has been in negotiations with the leading Chinese children’s fashion group Zeijiang Semir Garment Co. Ltd (headed by the founding…

October 17, 2018

COMPANIES Reima – Tobias Neumann becomes new market specialist

Tobias Neumann has been the new Key Account Manager at Reima since October 2018. Thanks to his many years of experience in brand building, he is one of the top sales managers in the industry. Together…

October 16, 2018

TOYS Playmobil further expands business around Dragons license

Only recently Playmobil has entered the licensing market. Obviously with success. Since now the group has launched further game sets around the Dragons license into the market.

October 12, 2018

MARKETS Rental services: Respond flexibly and cost-effectively to changing children’s needs

In Germany there are more and more rental services for baby and childen’s toys, clothing or outfitting. In addition to established providers such as and, more and mor…

October 11, 2018

COMPANIES Jürgen Vedie is no longer a member of the board at

The online retailer and COO Jürgen Vedie have separated. The two board members Matthias Peuckert and Dr. Nikolas Weinberger take over his responsibilities.

October 10, 2018

MARKETS Germany’s best online shops 2018 selected

On 20 September 2018, the best online shops in Germany 2018 were honored in Berlin. In the child & baby category,, and are among the consumer favorites.

October 8, 2018

COMPANIES Dove introduces anti-image-editing seal

With the introduction of a new seal, the body care brand Dove is setting another example for more realistic advertising. Since July, the “No Digital Distortion Mark” has been successively adorning Ger…

October 5, 2018

COMPANIES Sales increase at Lego and growth in Chinese market

Following the drop in profits in 2017, the Group is now reporting more positive results again. Above all, the Chinese market and the digital business are growing.

October 3, 2018

COMPANIES Dirk Petermann is new Managing Director at Steiff

Dirk Petermann has been the new Managing Director of Margarete Steiff GmbH since 24 September 2018 and will assume responsibility for the traditional brand in the future. Together with his team, Peter…

September 27, 2018

COMPANIES ecoBirdy wins the play it green! award – Interview with founder Joris Vanbriel

The “play it green! award” goes to: ecoBirdy. The brand convinced not only with its children’s furniture made of recycled plastic toys, but also with its commitment to educating primary school childre…

September 26, 2018

FASHION Big Anniversary – Interview with Molo CEO Mogens Jepsen

This year the Danish children’s fashion brand Molo celebrates its 15th anniversary. The Scandinavians are constantly selling successfully worldwide with a presence in over 40 countries. We talked to C…

September 25, 2018

MARKETS Kaufhof and Karstadt merge to become a joint omnichannel provider

The aim of the merger is to make the retail business fit for the future. In addition, one of the leading Omnichannel providers is to be created.

September 25, 2018