COMPANIES
Plagarius 2019 – Brother Spielwaren defends itself against product piracy
The audacious imitation of existing products has been awarded the famous “Schmähpreis” by “Aktion Plagarius e.V.” since 1977. Bruder Spielwaren GmbH also received the “Plagarius” award in January of t…
February 19, 2019
Children’s tableware – Bamboo products insufficient according to Öko-Test
Öko-Test has tested various children’s tableware sets in the Children and Family Yearbook. In contrast to the plastic versions, the bamboo dishes were not convincing.
February 19, 2019
Mesh industry – Declining demand and rising production costs
Despite good sales, the German knitwear industry is entering the 1st quarter of 2019 with uncertainty. Companies are reporting a weakening of their business.
February 18, 2019
Ravensburger launches new toi+ game console on the market in autumn
Will this be the successor to the box-office hit tiptoi? Ravensburger presented toi+ at the International Toy Fair. This game console is interactive and does not require a screen.
February 14, 2019
Lego launched streetwear collection and relies on Augmented Reality
In cooperation with the Danish subsidiary Kabooki, Lego launches the first streetwear collection for adults on the market. The limited edition of streetwear clothing is presented as a pop-up fashion b…
February 14, 2019
Lupaco becomes climate neutral – Interview with founder Eva Corsten
The German company Lupaco is now taking off as a climate-neutral company under the management of its founder Eva Corsten. Thus the residents of Munich are considered as the first child model label, wh…
February 14, 2019
Sustainability is becoming increasingly important in children’s clothing
A new study by Washington University reveals the negative environmental and social consequences of fast fashion. We’ve been asking around children’s clothing companies how important sustainability is…
February 13, 2019
Sales growth for the toy trade 2018
BVS Handelsverband Spielwaren is forecasting a slight increase in sales for 2018. According to expert estimates, Germans spent between 3.1 and 3.2 billion euros on toys.
February 12, 2019
Erwin Wieffering is new Managing Director and President of Britax Römer
Since January 2019, Erwin Wieffering has been President and CEO of Britax Römer with responsibility for the European, Middle East and African (EMEA) markets. Britax Römer is known as the world’s leadi…
February 11, 2019
Karen Pascha-Gladyshev becomes new Managing Director of Lego GmbH
Since February 2019, Karen Pascha-Gladyshev has been the new Managing Director of Lego GmbH and is responsible for business in Germany, Austria and Switzerland. She succeeds Frédéric Lehmann, who has…
February 11, 2019
Amazon participates in Hatch Baby and brings Alexa to the nursery
Hatch Baby is a start-up company that offers a smartphone controllable baby monitor and a smart baby scale. With the participation of Amazon, control via Alexa will also be possible in the future.
February 7, 2019
Öko-Test gives clear verdict on biscuits for babies and toddlers
Öko-Test tested six children’s biscuits and above all found sugar, fat pollutants and mineral oil. Only one cookie received the verdict “sufficient”.
February 7, 2019
Dorel Germany to drive expansion with new Sales Manager
Since 1 February 2019, 42-year-old Marco Terriuolo has been the new DACH Sales Manager at Dorel Germany, based in Frechen. The management and further development of the sales force in the region are h…
February 4, 2019
Mattel with new Vice President and Country Manager DACH
Stefan Sallandt assumed the position of Vice President and Country Manager DACH on 1 February 2019. As the new Managing Director, he will head Mattel GmbH, a leading company in the field of children’s…
February 4, 2019
Lego and Mattel to boost sales with new feature films
The manufacturers are relying on new cinema films: From the beginning of February “The Lego Movie 2” can be seen on the screens. Mattel, on the other hand, plans to bring Barbie to the cinemas with re…
February 4, 2019
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