COMPANIES Social media expert gives tips for successful social media marketing

For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy. Brands and companies should make sure that they stand out from the crowd…

December 12, 2019

COMPANIES Cash registers – self-service systems are becoming more and more popular with customers

Hardly anything disturbs customers as much as waiting at the cash registers. As a recent study by the EHI Retail Institute shows, self-service checkouts are increasingly gaining acceptance.

December 12, 2019

COMPANIES Outlet center targeted for inferior fashion

Research by TV station RBB has shown that some outlet centers deliberately sell lower-quality clothing. The German textile retail trade sees this as a consumer deception.

December 11, 2019

Handel Licenses – Paw Patrol awarded as best topic of the year

The industry association Licensing International (formerly LIMA) has honored outstanding licenses. Among others, Paw Patrol, Super RTL and Fortnite received a Licensing International Germany Award.

December 10, 2019

TOYS Stacking stones – founders reveal the concept of their movement toy

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children -…

December 10, 2019

COMPANIES Toys “R “Us is back in the USA with new stores

The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys “R “Us opened its first store with a new interactive concept at the end of November.

December 9, 2019

COMPANIES HDE sees record sales in Christmas business

For the last two months of the year, the association expects sales to increase by three percent to just over 102 billion euros.

December 2, 2019

TOYS Graupner Modellbau has filed for bankruptcy again

Once again the traditional model builder Graupner is on the brink of extinction. The South Korean parent company no longer supplies the company.

December 2, 2019

COMPANIES GOTS – These criteria must be met by distributors for certification

In the future, ecological and socially responsible textile production is to become a matter of course in the fashion industry. Accordingly, the GOTS logo and licensing system should offer consumers cr…

November 26, 2019

COMPANIES Primark – more environmentally friendly than online shops?

For years, Primark has stood for “disposable fashion” and for its manufacturing conditions in criticism. Because of the poor quality, many garments would end up in the garbage very quickly. George Wes…

November 21, 2019

FAIRS & EVENTS Spielwarenmesse to remain in Nuremberg until at least 2028

Spielwarenmesse and NürnbergMesse have prematurely extended their contract. This means that the important industry event will remain in the Bavarian metropolis.

November 21, 2019

COMPANIES Zalando – Trade union criticises employee monitoring

From a trade union point of view, workers at the fashion retailer Zalando are exposed to “anti-worker” surveillance and data protection problems.

November 20, 2019

COMPANIES Lanasia – Fashion made from recycled plastic waste

The start-up Lanasia was founded in 2018 by the sisters Lisa-Maria and Anna-Sophia Beck. The focus is on sustainable fashion made from recycled plastic waste. In an interview with Luna Journal, Lisa-M…

November 19, 2019

COMPANIES Bon obligation from 2020 – significance for retail and customers

From 1 January 2020, every buyer must be given a voucher in order to make tax evasion more difficult in the future.

November 19, 2019

COMPANIES Birkenstock takes distribution in Switzerland into its own hands

At the turn of the month there is a change of strategy at Birkenstock. Then the company will take over direct sales in Switzerland.

November 18, 2019