COMPANIES Brand of the Century – Vedes on Tradition and Modernity

In November last year, the traditional company Vedes was named “Brand of the Century” for the third time in a row. Luna Journal took this opportunity to talk to Patrick Gottesleben, Head of Marketing,…

April 11, 2019

COMPANIES Artificial intelligence is the most important future trend for traders

Dynamic pricing, hyper-individual online offers or programs with which customers can try out clothes or make-up: artificial intelligence makes it possible. That’s why this technology is one of the mos…

April 11, 2019

COMPANIES ABC Design with new sales representative

Since April 2019, Jörg Reh has been strengthening the sales force of ABC Design in Northern Germany as a commercial sales representative.

April 10, 2019

COMPANIES Playmobil with sales growth and expansion plans towards the USA

With Playmobil, the Brandstätter group of companies achieved worldwide sales of 686 million euros in 2018. This is an increase of one percent after the record year 2017.

April 10, 2019

COMPANIES Lego Duplo celebrates its 50th anniversary

The Lego Duplo brick celebrates its 50th anniversary in German children’s rooms. Luna Journal spoke with Claudia Maus, Director Brand Management & Marketing Intelligence, about the cross-generational…

April 9, 2019

COMPANIES Zalando expects significant sales growth after tough months

At the beginning of November, Zalando announced its sales expectations for the fourth quarter. The online giant expects an increase of 20 to 25 percent. The company closed the last quarter with a marg…

April 9, 2019

COMPANIES Sigikid tailors new products precisely to different target groups

sigikid has come up with some ideas for his new collection. The range extends from the new premium segment to play ideas especially for fathers.

April 8, 2019

COMPANIES Kidiliz appoints New Managing Director for North America

Antoine Elie is the new Managing Director for the US subsidiary of the Kidiliz Group, formerly Group Zannier. Since September last year, he has been in charge of the expansion of the French children’s…

April 6, 2019

COMPANIES Steiff introduces GOTS certified children’s clothing

In March, Steiff expanded its range to include a GOTS-certified capsule collection for babies. The company’s intention is to offer customers environmentally friendly fashion and to reduce their own ec…

April 5, 2019

COMPANIES Kabooki expands its portfolio with two new licenses

Lego licensee Kabooki plans to further expand its product portfolio and has signed two new license agreements.

April 4, 2019

COMPANIES Hipp adds diapers to its portfolio

Hipp, a family-owned company known for its baby and infant food, has also been represented on the diaper market since April. Market research carried out by Hipp confirms: 87 percent of the parents sur…

April 3, 2019

MARKETS E-Commerce – that’s what customers of online shops want

The digital association Bitkom has taken a close look at the online shopping preferences of Germans. Smartphones and ratings are particularly important in e-commerce.

April 2, 2019

COMPANIES Hasbro launches sustainability initiative with TerraCycle

Toy manufacturer Hasbro launched a recycling programme for toys and games in Germany together with TerraCycle on 6 March. In the USA, the recycling program was successfully introduced as early as 2018…

April 1, 2019

COMPANIES Peek & Cloppenburg restricts sale of children’s clothing

It’s a cramming impact: Peek & Cloppenburg will soon no longer be selling children’s clothing at many of its locations. Competition is too fierce, according to the company.

April 1, 2019

COMPANIES Lego brings Augmented Reality to the nursery

Shopping 4.0 is a current topic with a lot of development potential. Terms like Virtual or Augmented Reality are becoming more and more common. The blurring of boundaries between the real and virtual…

March 28, 2019