HARDWARE Öko-Test checks baby sleeping bags and criticizes insufficient warnings

For safe sleep in young children, experts recommend the use of baby sleeping bags. By using a sleeping bag, the risk of sudden child death can be reduced by about more than twenty percent. Öko-Test te…

October 11, 2018

HARDWARE Stiftung Warentest tests children’s mattresses – safety standard to protect children

Since fall 2017, there has been a standard for children’s mattresses that defines the standards by which safety can be measured. For example, DIN EN 16890 regulates “Safety requirements and test metho…

October 4, 2018

HARDWARE Anniversary with a new name: Joie becomes Allison

Joie GmbH celebrated its fifth anniversary in August. And not only that: The company has recently been renamed to Allison GmbH and has moved its 40-member team to newly built company headquarters in F…

October 2, 2018

HARDWARE Scandinavian and sustainable: these are the trends around children’s furniture

Parents annually spend over 400 euros on children’s furniture. Luna Journal asked around in the industry to find out which shapes, colors and materials have the highest sales potential.

September 21, 2018

COMPANIES ADAC recommends a trip to a specialist dealer for child seats

The market for child seats is large and is becoming increasingly important. Numerous exhibitors will present their new models at Kind + Jugend. But what should trade pay attention to? And what are the…

September 21, 2018

HARDWARE Full of technical innovations: The new breast pumps with special functions

The focus of this year’s Kind + Jugend will be on safety and health, among other topics. Breast pump manufacturers work closely with midwives to develop their pumps in order to establish a user-friend…

September 21, 2018

HARDWARE Marketing strategy – famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

COMPANIES A little lovely story about unique ideas and great success

It all began in 2013 with two moms sitting at a coffee table, thinking about transforming ordinary home and kids’ room decorations into unique pieces with a personal and creative touch. The idea of A…

September 19, 2018

HARDWARE Advertorial: UPPAbaby introduces new product range

After the successful launch on the German market, UPPAbaby goes one step further – new designs and a car seat arouse curiosity for 2019. At Kind + Jugend the entire range can be discovered up close.

September 19, 2018

HARDWARE Mattresses for children – these are the trends and novelties for 2019

Horizontal climate channels, gel foam and even box-spring mattresses: The market for mattresses for children is on the move. Luna Journal spoke to three exhibitors at the Kind + Jugend about their inn…

September 11, 2018

HARDWARE So important are eco-labels in the field of baby equipment

Organic production and humane working conditions – more and more companies are taking on social responsibility and attaching great importance to a “GOTS”-certified production line. One of the pioneers…

September 11, 2018

HARDWARE Excellent design of strollers and highchairs

For more and more parents, design plays an important role in the decision for a product. Awards can be of particular importance for the selection.

September 3, 2018

HARDWARE Britax Römer: “Made in Germany” digital campaign provides insights into the production process

Advertorial: On 10 July, Britax Römer launched a digital campaign that takes the audience on a journey through the child seat manufacturing process. Under the slogan, “Made for our children, made for…

August 6, 2018

HARDWARE Concord celebrates its 40th anniversary with a retail event

For the 40th anniversary of the car seat and stroller manufacturer Concord, a retail event took place in the German branch Stadtsteinach near Bayreuth. Distributors and partners of the company were in…

July 17, 2018

HARDWARE Child seat manufacturer Recaro ceases operations

The Recaro Child Safety GmbH & Co. KG, a manufacturer of child seats and strollers based in the Kulmbach district, will cease operations on 31 July 2018. The challenging market environment and the ong…

July 11, 2018