Food Which paps are good for the baby? Stiftung Warentest has tested

Parents trust baby paps manufacturers to use healthy ingredients and that there are no harmful substances in the baby’s food. All the more alarming is the current test result by Stiftung Warentest, in…

October 22, 2019

COMPANIES In conversation with Lillydoo and Social Media – Founder Gerd Kullack

Social media plays an important role for many start-ups. This also applies to the young diaper company Lillydoo, as managing director and founder Gerd Kullack reveals.

September 12, 2019

MODERN LIFE Mami Poppins – Travelling with a young start-up company

Ekaterina Arlt-Kalthoff founded Mami Poppins. The start-up has an unusual business idea: the rental of travel equipment for children.

August 13, 2019

COMPANIES Hevea – pacifiers for a better environment

The world massively exposed to harmful effects of plastic. The Danish company Hevea has set itself the task of counteracting this and producing plastic-free soothers made of rubber. 100% natural and 1…

July 18, 2019

MARKETS Theme parks are becoming more and more important for brands

They generate billions in sales and amusement parks are also experiencing rising numbers of visitors. After Lego, Playmobil and Disney, Mattel now also wants to rely on this means of customer loyalty.

June 4, 2019

COMPANIES The seal Blauer Engel is now also available for diapers

For 40 years, the seal Blauer Engel has been the environmental label of the Federal Government. For consumers, the eco-label Blauer Engel serves as a guideline for sustainable purchasing. Now the seal…

May 15, 2019

COMPANIES Öko-Test gives clear verdict on biscuits for babies and toddlers

Öko-Test tested six children’s biscuits and above all found sugar, fat pollutants and mineral oil. Only one cookie received the verdict “sufficient”.

February 7, 2019

COMPANIES Sebra expands its portfolio with an organic skin care line

In spring 2019, the well-known Danish equipment specialist Sebra will launch its first organic skin care line on the market, consisting of six certified and allergy-friendly care products for babies a…

January 29, 2019

MARKETS Shoe specialist Kamik promotes outdoor activities for children

Today, German children spend 25 percent less time outside than their parents. In an independent survey, Kamik, the outdoor shoe specialist, found that it is above all regular schedules that prevent ch…

November 6, 2018

Health Stiftung Warentest warns against boric acid in play slime

The glibberige play slime is very popular with children. But the colourful fun of playing can be harmful to health. Stiftung Warentest has tested five slime products.

November 2, 2018

Food Baby food – these paps are recommended according to the test

Anyone who changes over to wholesome baby food after the first few months of breastfeeding will come across numerous products on the market. Öko-Test examined 17 veggie paps with meat for babies aged…

October 16, 2018

HARDWARE Full of technical innovations: The new breast pumps with special functions

The focus of this year’s Kind + Jugend will be on safety and health, among other topics. Breast pump manufacturers work closely with midwives to develop their pumps in order to establish a user-friend…

September 21, 2018

HARDWARE Marketing strategy – famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

COMPANIES A little lovely story about unique ideas and great success

It all began in 2013 with two moms sitting at a coffee table, thinking about transforming ordinary home and kids’ room decorations into unique pieces with a personal and creative touch. The idea of A…

September 19, 2018

MODERN LIFE innoSPIEL 2018: The nominations have been chosen

For the second time, the Friedhelm Merz Publishing house is awarding an innovation prize for board and card games at SPIEL ’18, the world’s largest games fair. Now the publisher has announced the nomi…

September 17, 2018