MARKETS Shoe specialist Kamik promotes outdoor activities for children

Today, German children spend 25 percent less time outside than their parents. In an independent survey, Kamik, the outdoor shoe specialist, found that it is above all regular schedules that prevent ch…

November 6, 2018

Health Stiftung Warentest warns against boric acid in play slime

The glibberige play slime is very popular with children. But the colourful fun of playing can be harmful to health. Stiftung Warentest has tested five slime products.

November 2, 2018

Food Baby food – these paps are recommended according to the test

Anyone who changes over to wholesome baby food after the first few months of breastfeeding will come across numerous products on the market. Öko-Test examined 17 veggie paps with meat for babies aged…

October 16, 2018

HARDWARE Full of technical innovations: The new breast pumps with special functions

The focus of this year’s Kind + Jugend will be on safety and health, among other topics. Breast pump manufacturers work closely with midwives to develop their pumps in order to establish a user-friend…

September 21, 2018

HARDWARE Marketing strategy – famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

COMPANIES A little lovely story about unique ideas and great success

It all began in 2013 with two moms sitting at a coffee table, thinking about transforming ordinary home and kids’ room decorations into unique pieces with a personal and creative touch. The idea of A…

September 19, 2018

MODERN LIFE innoSPIEL 2018: The nominations have been chosen

For the second time, the Friedhelm Merz Publishing house is awarding an innovation prize for board and card games at SPIEL ’18, the world’s largest games fair. Now the publisher has announced the nomi…

September 17, 2018

MODERN LIFE The best sales arguments for children’s dishes

German parents not only invest well and willingly in children’s furniture, but also in baby tableware, and they are keen to invest in high-quality products. Luna Journal took a look at the exhibitor “…

September 6, 2018

MODERN LIFE Pacifier Trends 2018: Design with Function

While many Children love them, dentists often see pacifiers as problematic. The manufacturers react and develop numerous jaw-friendly innovations. Luna Journal talked to some companies about their inn…

September 6, 2018

MODERN LIFE Hipp with new product line for children from three years of age

Children want a snack, parents, on the other hand, attach importance to a healthy diet. With the Hipp children organic range, the company aims to satisfy both parties.

June 5, 2018

FASHION nyani & BARRIO: Soft Opening of the kids concept store in Munich

The baby and children’s fashion label nyani and the parents’ Playdate-App BARRIO launched their children’s concept store in Munich’s court on May 4, 2018 with an unofficial opening for customers. From…

May 8, 2018

MODERN LIFE Customers increasingly buy products recommended from social networks

The HDE online monitor shows: More than a fifth of all online shoppers have already become aware of a product through Facebook and the like and bought it afterwards. Skillful social media presence and…

April 18, 2018

MODERN LIFE Baby’s pap: Start-ups get the market moving

As a rule, parents of children of the complementary food age have the choice between small glasses or self-cooking. Now new players are getting involved in the baby food market: Recently, new companie…

April 12, 2018

COMPANIES Quality is often more important to parents than price

The Germans spend more than 7.2 billion euros a year on equipping their children and babies. This is a market with a great deal of potential, because the purchasing behavior often changes with the nex…

March 20, 2018

MODERN LIFE Another award for British cloth diaper company Bambino Mio

The British cloth diaper brand Bambino Mio has just been placed on the Business Excellence list by the editors of the European Business Awards. We spoke to the owner and founder of the brand, Guy Scha…

March 1, 2018