Social media plays an important role for many start-ups. This also applies to the young diaper company Lillydoo, as managing director and founder Gerd Kullack reveals.
September 12, 2019
Ekaterina Arlt-Kalthoff founded Mami Poppins. The start-up has an unusual business idea: the rental of travel equipment for children.
August 13, 2019
They generate billions in sales and amusement parks are also experiencing rising numbers of visitors. After Lego, Playmobil and Disney, Mattel now also wants to rely on this means of customer loyalty.
June 4, 2019
For 40 years, the seal Blauer Engel has been the environmental label of the Federal Government. For consumers, the eco-label Blauer Engel serves as a guideline for sustainable purchasing. Now the seal…
May 15, 2019
Öko-Test tested six children’s biscuits and above all found sugar, fat pollutants and mineral oil. Only one cookie received the verdict “sufficient”.
February 7, 2019
In spring 2019, the well-known Danish equipment specialist Sebra will launch its first organic skin care line on the market, consisting of six certified and allergy-friendly care products for babies a…
January 29, 2019
Today, German children spend 25 percent less time outside than their parents. In an independent survey, Kamik, the outdoor shoe specialist, found that it is above all regular schedules that prevent ch…
November 6, 2018
The glibberige play slime is very popular with children. But the colourful fun of playing can be harmful to health. Stiftung Warentest has tested five slime products.
November 2, 2018
Anyone who changes over to wholesome baby food after the first few months of breastfeeding will come across numerous products on the market. Öko-Test examined 17 veggie paps with meat for babies aged…
October 16, 2018
The focus of this year’s Kind + Jugend will be on safety and health, among other topics. Breast pump manufacturers work closely with midwives to develop their pumps in order to establish a user-friend…
September 21, 2018
From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…
September 20, 2018
It all began in 2013 with two moms sitting at a coffee table, thinking about transforming ordinary home and kids’ room decorations into unique pieces with a personal and creative touch. The idea of A…
September 19, 2018