MARKETS Steiff releases a limited edition for the release of “The Lion King” at the cinema

In 1994 the animated film “The Lion King” was released by Walt Disney Animation Studios. Since its release, the film has raised more than 968 million US dollars worldwide. After 25 years, the Disney r…

June 4, 2019

COMPANIES Successful license business – Lego celebrates 20 years of Star Wars

Products for popular series and films have become an indispensable part of the toy business. With Star Wars, Lego is setting an example for lasting success in the licensing business.

May 14, 2019

COMPANIES BIG has redesigned its popular classic Bobby-Car

For many children it is the first sliding car. The Bobby-Car has already been sold millions of times. Now BIG has redesigned the classic and presents the BIG Bobby Car Neo.

February 25, 2019

COMPANIES Awards for Playmobil: Successful in license business

The entry into the licensing business was the right step. This is also shown by the industry’s recognition. Playmobil received a total of four awards in 2018.

January 8, 2019

COMPANIES Hape and Käthe Kruse merge their sales and marketing activities

The toy manufacturer Hape Toys and the doll manufacturer Käthe Kruse now also act as a joint sales and marketing organisation.

January 3, 2019

COMPANIES Christmas Gifts 2018: These are the most promising products

The most important sales driver for many retailers is just around the corner: the Christmas business. What are the best Christmas presents? The Luna Journal has been searching for promising toys and t…

November 7, 2018

TOYS Model industry benefits from licensed products for children

Last year, Germans spent around 100 million euros on remote-controlled toys. Vehicles around the successful Cars licence are particularly popular in the model industry.

October 25, 2018

TOYS Playmobil further expands business around Dragons license

Only recently Playmobil has entered the licensing market. Obviously with success. Since now the group has launched further game sets around the Dragons license into the market.

October 12, 2018

TOYS Hans im Glück and Schmidt Spiele end their cooperation

From next year on, the game publisher Schmidt Spiele from Berlin and the company Hans im Glück from Munich will go their separate ways. Asmodee will exclusively distribute Hans im Glück’s games in Ger…

July 17, 2018

TOYS Countertrend to digital game worlds: Themed Monchhichis

The Japanese doll manufacturer Sekiguchi relies on creative playing through themed monchhichis. For over 40 years, the cuddly toys have been promoting creative play, without any app or Bluetooth. Chil…

June 7, 2018

TOYS Starting in fall: Children’s books at Lego

The first books for girls will be available at Lego from September. In the new play book format “My Pop-up Book”, children can recreate the fairy tale worlds with Rapunzel, Jasmin, Belle & Co with Leg…

June 7, 2018

TOYS Changing: The toy industry increasingly banks on sustainability

Ecological and sustainable toys are a topic of growing importance. Producers, traders, buyers and politicians are called upon here to responsibly deal with the future of succeeding generations. But wh…

May 8, 2018

TOYS Steiff is ready for the royal wedding

Just in time for Prince Harry’s dream wedding with Meghan Markle and the start of the 2018 wedding season, Steiff is putting some of its particularly high-quality products in the spotlight.

April 26, 2018

TOYS Playing like in your own childhood: The comeback of toy classics

According to the toy fair, 2,902 companies from 68 countries were represented at the Nuremberg Exhibition Center from 31 January to 4 February to show their products to dealers and buyers from all ove…

March 27, 2018

TOYS Drop in profits at Lego: how the company intends to counteract

For years, Lego’s turnover knew only one direction: upwards. For the first time, the new Lego CEO Niels Christiansen presented the figures of the Danish company. And had to announce severe losses for…

March 15, 2018