Articles in Classic Toys

Countertrend to digital game worlds: Themed Monchhichis

The Japanese doll manufacturer Sekiguchi relies on creative playing through themed monchhichis. For over 40 years, the cuddly toys have been promoting creative play, without any app or Bluetooth. Chil…

June 7, 2018

Starting in fall: Children’s books at Lego

The first books for girls will be available at Lego from September. In the new play book format “My Pop-up Book”, children can recreate the fairy tale worlds with Rapunzel, Jasmin, Belle & Co with Leg…

June 7, 2018

Changing: The toy industry increasingly banks on sustainability

Ecological and sustainable toys are a topic of growing importance. Producers, traders, buyers and politicians are called upon here to responsibly deal with the future of succeeding generations. But wh…

May 8, 2018

Steiff is ready for the royal wedding

Just in time for Prince Harry’s dream wedding with Meghan Markle and the start of the 2018 wedding season, Steiff is putting some of its particularly high-quality products in the spotlight.

April 26, 2018

Playing like in your own childhood: The comeback of toy classics

According to the toy fair, 2,902 companies from 68 countries were represented at the Nuremberg Exhibition Center from 31 January to 4 February to show their products to dealers and buyers from all ove…

March 27, 2018

Drop in profits at Lego: how the company intends to counteract

For years, Lego’s turnover knew only one direction: upwards. For the first time, the new Lego CEO Niels Christiansen presented the figures of the Danish company. And had to announce severe losses for…

March 15, 2018

The first sustainable Lego bricks will hit the market in 2018

In the future, botanical Lego elements such as leaves, bushes, and trees will be made of vegetable-based plastic. This plastic is made from sugar cane and will be available from Lego this year.

March 8, 2018

Lego with numerous innovations to battle a decline in sales

It was an impressive performance by Lego at this year’s International Toy Fair. For the 60 anniversary of the Lego brick, the company presented numerous new products. The colourful world of stone, how…

February 15, 2018

Spielwarenmesse – These are the trends in 2018

The Trend Committee of the Spielwarenmesse eG has provided an initial outlook for 2018. The committee has identified the following trends: “Explore Nature”, “Team Spirit”, and “Just for fun”. These wi…

November 2, 2017

Fire and flame: PLAYMOBIL with new licensed product

Since 18 August 2017, PLAYMOBIL has a new game world: “Dragons”. This came about because of a licensing cooperation with DreamWorks Animation for the animated film and series “How to Train Your Dragon…

October 5, 2017