Articles in Classic Toys

Playing like in your own childhood: The comeback of toy classics

According to the toy fair, 2,902 companies from 68 countries were represented at the Nuremberg Exhibition Center from 31 January to 4 February to show their products to dealers and buyers from all ove…

March 27, 2018

Drop in profits at Lego: how the company intends to counteract

For years, Lego’s turnover knew only one direction: upwards. For the first time, the new Lego CEO Niels Christiansen presented the figures of the Danish company. And had to announce severe losses for…

March 15, 2018

The first sustainable Lego bricks will hit the market in 2018

In the future, botanical Lego elements such as leaves, bushes, and trees will be made of vegetable-based plastic. This plastic is made from sugar cane and will be available from Lego this year.

March 8, 2018

Lego with numerous innovations to battle a decline in sales

It was an impressive performance by Lego at this year’s International Toy Fair. For the 60 anniversary of the Lego brick, the company presented numerous new products. The colourful world of stone, how…

February 15, 2018

Spielwarenmesse – These are the trends in 2018

The Trend Committee of the Spielwarenmesse eG has provided an initial outlook for 2018. The committee has identified the following trends: “Explore Nature”, “Team Spirit”, and “Just for fun”. These wi…

November 2, 2017

Fire and flame: PLAYMOBIL with new licensed product

Since 18 August 2017, PLAYMOBIL has a new game world: “Dragons”. This came about because of a licensing cooperation with DreamWorks Animation for the animated film and series “How to Train Your Dragon…

October 5, 2017

New opening: First LEGO flagship store in Germany with capital city flair

On 22 June 2017, the Berlin bears Berlyn and Bernie welcomed the press and media representatives, together with district mayor Reinhard Naumann and representatives of LEGO GmbH & the LEGO Group, to th…

June 29, 2017

Steiff opens its flagship store in Düsseldorf’s Kö Galerie

Expansion: After relocation and renovation, Steiff opens its new flagship store in Düsseldorf this week. Since 2011, the soft toy specialist has had a shop presence in the Kö Galerie. The new Steiff f…

April 27, 2017

Double feature: Käthe Kruse celebrates two jubilees this year

FROTTEE BABY and SCHMUSETUCH turn 50 and 20 years old this year, respectively. For generations, these classics from the house of Käthe Kruse have accompanied many children and remain popular to this d…

April 13, 2017

Monchhichi creates collecting fever with new models

The Japanese company Sekiguchi Co. LTD presents a total of six new models of its Monchhichis this year. The dolls slip into magical costumes. Just in time for the Oktoberfest, there will also be a mat…

March 2, 2017