FASHION nyani & BARRIO: Soft Opening of the kids concept store in Munich

The baby and children’s fashion label nyani and the parents’ Playdate-App BARRIO launched their children’s concept store in Munich’s court on May 4, 2018 with an unofficial opening for customers. From…

May 8, 2018

COMPANIES Quality is often more important to parents than price

The Germans spend more than 7.2 billion euros a year on equipping their children and babies. This is a market with a great deal of potential, because the purchasing behavior often changes with the nex…

March 20, 2018

Children's Fashion Spreadshirt expands Janosch collection to include bibs, rompers & co.

Spreadshirt is expanding its Janosch collection launched in 2015. Last year, the line recorded a 300 percent increase in sales on the Leipzig e-commerce platform. The figures and motifs of the German…

December 19, 2017

FASHION Briah: Latvian label for stroller bags enters the market

The Latvian designer Zīle Dāvidsone launched her brand, Briah, this year. The young label kind of is a continuation of the Dāvidsone Black Bag brand launched in 2014. With Briah, the designer now want…

December 12, 2017

COMPANIES Family-friendly policies: an important profits driver

Flexible working hours, company nurseries, and teleworking are paying off for employers. Family-friendly policies bring up to a 40% return on investment for companies.

December 5, 2017

COMPANIES Vegan shoes for children: How big is the sustainability trend in this segment?

Shoes made of cork or bamboo, trainers made of organic cotton and recycled PET surfaces with recyclable soles, the shoe market is also affected by demands for ecologically sustainable production. Even…

November 30, 2017

COMPANIES Christmas time is cuddle time: Steiff opens three new stores

From 2 December 2017, you can buy the Steiff animals with the famous “button in the ear” from new stores in Munich, Mannheim, and Ludwigsburg. In addition to the cuddly toys, there is also a fashion a…

November 23, 2017

Family Life Digitalisation of the nursery: smart toys

The billion-dollar business of networked devices in the Internet of Things (IoT) has made its way to the nursery. In this year’s Christmas business, so-called smart toys are playing a major role for r…

November 23, 2017

MODERN LIFE An Eye on the Baby – Smart Nursery and Wearables

Baby’s nursery is becoming more digital. According to Statista, 23% of all parents have a baby monitor with camera. If these devices transmit signals such as images or sound to a smartphone, then they…

November 21, 2017

MODERN LIFE “keeeper” wins the German Brand Award

On 29 July 2017, the German Brand Award was presented to the plastic and household products supplier. Last year, OKT introduced the consumer brand keeeper as part of a brand relaunch. Honoured with th…

August 3, 2017

MODERN LIFE The 4th JAKO-O education study reveals progress in the German education system

According to the study published on 22 June 2017, the education system is becoming increasingly equitable from the perspective of parents. Two-thirds of mothers and fathers said that educational oppor…

June 29, 2017

MODERN LIFE The German camping industry is breaking records

According to the Austrian travel portal camping.info, more than 30 million overnight stays at German campsites were booked in 2016. That is an increase of 4.3% compared to the previous year.

June 1, 2017

MODERN LIFE German families are happy in their residential environment

What is really important to families in their residential environment? And how happy are the Germans in comparison to other countries? Bonava, the largest German project developer for residential real…

May 18, 2017

MODERN LIFE Touchpoints: Parents in the net

Parents and soon-to-be parents are grateful for even tiny pieces of advice. Tips and support are abundant on the Internet, so young parents often begin their shopping trips online, says Svenja Svenja…

May 2, 2017

COMPANIES Family concept store: Smallable grows up

#smallablegrowsup! The concept store Smallable is expanding its range. To the delight of the “mothers target group”, the Parisian company is launching a ladies’ fashion collection with the typical Sma…

April 18, 2017