News
Barbie releases Wellness-Collection
-ADVERTISEMENT- The wellness and fitness trend has arrived in the children’s room. Now toy manufacturer Mattel has also taken up this theme and is launching a Barbie® Wellness Collection that playfull…
January 30, 2020
Toy manufacturer are put on the spot – Customers demand sustainability
The fight against environmental destruction and the climate crisis are also leaving their mark on the toy industry. More and more manufacturers are focusing on interesting sustainability concepts and…
January 29, 2020
Exciting Novelties at Spielwarenmesse 2020
Anyone looking for new products in the field of toys, motor skills, clothing and accessories should stop by in Hall 3A. The Spielwaren has reserved a special area for young companies only. This joint…
January 29, 2020
Licences are an important part of Spielwarenmesse
It is a market with huge dimensions and great potential. The worldwide turnover of licensed goods and services is estimated at over 280 billion dollars. A large part of this is generated in the childr…
January 29, 2020
Social media expert gives tips for successful social media marketing
For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy. Brands and companies should make sure that they stand out from the crowd…
December 12, 2019
Cash registers - self-service systems are becoming more and more popular with customers
Hardly anything disturbs customers as much as waiting at the cash registers. As a recent study by the EHI Retail Institute shows, self-service checkouts are increasingly gaining acceptance.
December 12, 2019
Outlet center targeted for inferior fashion
Research by TV station RBB has shown that some outlet centers deliberately sell lower-quality clothing. The German textile retail trade sees this as a consumer deception.
December 11, 2019
Licenses - Paw Patrol awarded as best topic of the year
The industry association Licensing International (formerly LIMA) has honored outstanding licenses. Among others, Paw Patrol, Super RTL and Fortnite received a Licensing International Germany Award.
December 10, 2019
Stacking stones - founders reveal the concept of their movement toy
Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children -…
December 10, 2019
Toys “R “Us is back in the USA with new stores
The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys “R “Us opened its first store with a new interactive concept at the end of November.
December 9, 2019
Study shows - physical-digital play concepts make children more creative
A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects on sensory and motor fu…
December 3, 2019
HDE sees record sales in Christmas business
For the last two months of the year, the association expects sales to increase by three percent to just over 102 billion euros.
December 2, 2019
Graupner Modellbau has filed for bankruptcy again
Once again the traditional model builder Graupner is on the brink of extinction. The South Korean parent company no longer supplies the company.
December 2, 2019
Koelnmesse - Oliver Frese appointed new Managing Director
At the beginning of the year, Oliver Frese, former member of the Executive Board of Deutsche Messe AG, will take over the position of Chief Operating Officer (COO) as the new Managing Director.
November 26, 2019
GOTS - These criteria must be met by distributors for certification
In the future, ecological and socially responsible textile production is to become a matter of course in the fashion industry. Accordingly, the GOTS logo and licensing system should offer consumers cr…
November 26, 2019
