MODERN LIFE Touchpoints: Parents in the net

Parents and soon-to-be parents are grateful for even tiny pieces of advice. Tips and support are abundant on the Internet, so young parents often begin their shopping trips online, says Svenja Svenja…

May 2, 2017

COMPANIES Family concept store: Smallable grows up

#smallablegrowsup! The concept store Smallable is expanding its range. To the delight of the “mothers target group”, the Parisian company is launching a ladies’ fashion collection with the typical Sma…

April 18, 2017

TOYS Playful language promotion with HABA

HABA has published a brochure, “Playful language promotion - every day and everywhere!”, for parents to support their children’s language development. The brochure is the result of a collaboration wit…

April 4, 2017

Family Life A question of organisation: “Scrum for families”

Thea Weiland is not yet 30, but she is already the co-founder of 7leads and the mother of twins. With “Scrum for families”, she presents a project management method for the project “Family”.

March 30, 2017

Market Research “The chances of a good start in life are still inherited”

The Consortium for Children’s and Youth Welfare (AGJ) has published the German Children’s and Youth Monitor 2017. An important element is the nationwide “chances check” for 22 million children and you…

March 28, 2017

Mobility Stokke Xplory® goes black

Stokke would like their pushchair model Xplory® to be seen as reserved and unobtrusive. So this model now comes in a completely black edition. In combination with the ergonomic design, the urban Xplor…

March 9, 2017

FASHION Carnival 2017: The top 10 most popular children’s costumes

With the following Top 10, we reveal which costumes are especially popular for children at carnival time. The list includes many “classics”, which seem to be big hits every year. The pirate costume ha…

January 24, 2017

Family Life Fisher-Price and the new fathers

For the third time, the toy manufacturer Fisher-Price has organised a parenting brunch, where an expert panel discusses a special topic.

October 25, 2016

Market Research Kids don’t just want to learn about the world – they want to change it

Geolino is a magazine read by many children, mainly from academic households, and it has just turned 20 years old. To mark the occasion, the F.A.Z. interviewed Geolino Editor-in-Chief, Martin Verg (F….

July 7, 2016

Media How a social network is changing the world of fashion

Instagram has morphed into the rewarding favourite playground of the fashion industry. It attracts a never-ending image stream with great diversity – and with 400 million active users (75 percent outs…

April 18, 2016

MARKETS Into the Net – Mums’ Blogs

Blogs and Instagram link brands with consumers, in particular when it comes to children & family

January 21, 2016

MARKETS Fathers are the new target group

Germany has emerged as the key market for baby-carriers and slings. Luna Journal reports on the culture of carrying and caring.For many decades now, prams have been the transport of choice for babies….

November 5, 2015