FASHION Asics and Disney launch movement campaign

The sporting goods manufacturer Asics has announced a partnership with the Walt Disney Company. Before the opening day of the new family blockbuster “The Incredible – The Incredible 2” by Disney Pixar…

June 12, 2018

FASHION New innovations at children’s shoe manufacturer Geox

Increased customer orientation at shoe manufacturer Geox – the Italian company is relying on personalization with integrated LED functions and message programming in the upcoming fall/winter season.

June 7, 2018

Trade Millennials and iBrains: New generations conquer the market

Born between 1980 and 2011, consumers influence society and markets with their very own demands on life and thus shape the future of retail. Adapting to the needs of these generations is worthwhile an…

May 31, 2018

FASHION The Make Fashion Circular initiative ensures more sustainability in the fashion industry

Less than one percent of clothing is recycled, as the Measuring Fashion Report shows. In contrast, companies such as Nike, H&M, Burberry and Gap have now signed an agreement to improve the fashion ind…

May 22, 2018

FASHION rental service kindoo: Shareholder Bea Graf wants to regulate mass consumption

kindoo offers baby and children’s clothing for rent. Three years ago the managing director Daniel Peter and the shareholder Bea Graf founded the rental service. Luna Journal spoke to the founders of k…

May 17, 2018

United Colors of Benetton – new ways with former leadership

LED lighting and interactive content on touch screen tables – the Italian fashion company “United Colors of Benetton” relies on digital signage (use of interactive media content in advertising systems…

May 15, 2018

FASHION nyani & BARRIO: Soft Opening of the kids concept store in Munich

The baby and children’s fashion label nyani and the parents’ Playdate-App BARRIO launched their children’s concept store in Munich’s court on May 4, 2018 with an unofficial opening for customers. From…

May 8, 2018

FASHION Available from today: exclusive collection from Clarks Kids and Marvel

From May 4, 2018, the new collection of Clarks Kids, inspired by the Marvel superheroes, will be available for purchase. This is a multi-gender collection designed to symbolize strength through unity….

May 7, 2018

FASHION Danish children’s fashion brand “Someday Soon” gets a new name

After three years on the international fashion market, the Danish label “Someday Soon” is now undergoing a rethink. The children’s label recently announced its renaming: “Sometime Soon”. What led to t…

April 24, 2018

COMPANIES Kidswear Trends 2018: A conversation with Peek & Cloppenburg

Luna Journal spoke with Frank Eitle, Head of Central Purchasing Peek & Cloppenburg KG, D├╝sseldorf, and Vanessa von Waldenfels, Brand Director REVIEW for Kids and REVIEW for Teens about the most import…

April 19, 2018

COMPANIES Sustainability Report 2017: H&M wants to shape the future of fashion

The H&M Group wants to make the transition to a circular and recyclable fashion industry while remaining a fair and equal company. This is also illustrated by the annual report published on April 12,…

April 18, 2018

COMPANIES Shopping of the future: Zara banks on Augmented Reality

No company can avoid digitalisation without fear that it will no longer be able to keep up with its competitors. Many companies want to drive their business forward again with new strategies and innov…

April 18, 2018

FASHION Profitable layette – a business with potential for retailers

Germans spend an average of 3140 euros on outfitting their newborn babies. This is an increase of 5.5 percent compared to 2014, a business with great potential for the retail sector. The big players s…

April 16, 2018

FASHION White Stuff launches first children’s collection for the German market

130 independent stores, eight of which are in Germany. Now the British fashion and lifestyle label White Stuff goes one step further. The spring collection is the first children’s line for the German…

April 12, 2018

COMPANIES Vaude: New summer collection 100 percent PFC-free

Vaude has set itself the goal of completely removing harmful chemicals from its entire supply chain. With the new Spring/Summer 2018 collection, the German manufacturer of outdoor clothing has come on…

April 12, 2018