HARDWARE Full of technical innovations: The new breast pumps with special functions

The focus of this year’s Kind + Jugend will be on safety and health, among other topics. Breast pump manufacturers work closely with midwives to develop their pumps in order to establish a user-friend…

September 21, 2018

HARDWARE Marketing strategy – famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

COMPANIES A little lovely story about unique ideas and great success

It all began in 2013 with two moms sitting at a coffee table, thinking about transforming ordinary home and kids’ room decorations into unique pieces with a personal and creative touch. The idea of A…

September 19, 2018

HARDWARE Advertorial: UPPAbaby introduces new product range

After the successful launch on the German market, UPPAbaby goes one step further – new designs and a car seat arouse curiosity for 2019. At Kind + Jugend the entire range can be discovered up close.

September 19, 2018

HARDWARE Mattresses for children – these are the trends and novelties for 2019

Horizontal climate channels, gel foam and even box-spring mattresses: The market for mattresses for children is on the move. Luna Journal spoke to three exhibitors at the Kind + Jugend about their inn…

September 11, 2018

HARDWARE So important are eco-labels in the field of baby equipment

Organic production and humane working conditions – more and more companies are taking on social responsibility and attaching great importance to a “GOTS”-certified production line. One of the pioneers…

September 11, 2018

HARDWARE Excellent design of strollers and highchairs

For more and more parents, design plays an important role in the decision for a product. Awards can be of particular importance for the selection.

September 3, 2018

HARDWARE Britax Römer: “Made in Germany” digital campaign provides insights into the production process

Advertorial: On 10 July, Britax Römer launched a digital campaign that takes the audience on a journey through the child seat manufacturing process. Under the slogan, “Made for our children, made for…

August 6, 2018

HARDWARE Concord celebrates its 40th anniversary with a retail event

For the 40th anniversary of the car seat and stroller manufacturer Concord, a retail event took place in the German branch Stadtsteinach near Bayreuth. Distributors and partners of the company were in…

July 17, 2018

HARDWARE Child seat manufacturer Recaro ceases operations

The Recaro Child Safety GmbH & Co. KG, a manufacturer of child seats and strollers based in the Kulmbach district, will cease operations on 31 July 2018. The challenging market environment and the ong…

July 11, 2018

COMPANIES When is a high chair safe? Evomove provides insights into the safety standards

Stiftung Warentest has tested highchairs for children (June 2018). Test winners were the Tripp Trapp by Stokke and Nomi by Evomove. Michael Steinbach, Managing Director of 2E Vertriebs-GmbH, which sel…

July 11, 2018

COMPANIES Britax Römer supplier Rompa moves into new plant in Leipheim

Rainer Stäbler, Managing Director EMEA at Britax Römer and Patrick Gerard, CEO of Rompa are looking forward to ten years of cooperation. At the end of 2018 Britax Römer’s Dutch plastics processor Romp…

June 12, 2018

HARDWARE Stiftung Warentest has tested highchairs for children: Winner Evomove & Stokke

Stiftung Warentest has tested twenty highchairs for child-friendly design, handling, durability, safety and harmful substances. Among them were twelve highchairs with steps that grow with the child as…

June 5, 2018

COMPANIES New on the German market: The strollers from UPPAbaby

After more than ten years of success in the USA, the pram manufacturer UPPAbaby is now conquering the German market. With two models, the founders also want to convince parents in this country of thei…

May 29, 2018

COMPANIES Managing Director Martin Boyle reveals iCandy’s concept for success

iCandy celebrates 85 years of existence and impressed with a new edition of the Peach statement stroller in March 2018. Luna Journal spoke to Managing Director Martin Boyle about the company’s develop…

May 29, 2018