MARKETS
In 2018, Germans spent an average of 20.50 euros on Fairtrade products
According to surveys, consumers should be among the biggest fans of Fairtrade products. 91 percent of German citizens stated in a survey by the Federal Environment Agency that fair trade between rich…
July 17, 2019
The top 100 medium-sized companies were determined for the 26th time. The TOP seal is awarded to companies that demonstrate exemplary innovation management and above-average innovation success.
July 4, 2019
Brand loyalty - Parents and friends have the greatest influence
The “Marken-Kinder 2019” study examined brand loyalty among children and parents. Influencers are becoming increasingly important.
June 27, 2019
Zeeman publishes product locations
Zeeman published its production sites on 24 June. The list was published at the same time as the sustainability report for 2018. With this publication, Zeeman aims to provide information on the progre…
June 26, 2019
BabyOne is trying out a new store concept with the “LüttenLaden” stores in Hamburg and Cologne. With this new approach, the specialist store chain wants to move into the locations of the city centres.
June 20, 2019
Retail Report 2020 - the author gives an insight into the retail world
Trade is constantly on the move. This is how the trends lead from fast fashion to fair fashion. But which orientation has future potential? And how can stationary retailers hold their own against onli…
June 18, 2019
Return rate in online trading - every sixth parcel goes down
Researchers at the University of Bamberg have investigated the return rate in online retailing. Companies incur five billion euros in costs as a result of the returns.
June 12, 2019
Bundeskartellamt takes a close look at online user ratings
The Bundeskartellamt has initiated a sector inquiry into user ratings on the Internet. The aim is to find out how easy it is to falsify the evaluations that are so important for buyers.
June 11, 2019
Primark copies the sneakers of the Fairtrade brand Veja
The sneakers from shoe manufacturer Veja are Fairtrade certified. This makes it all the more serious for the company that the sustainably produced shoes were copied in design by the cheap textile disc…
June 6, 2019
Epoch Traumwiesen with new sales management
At Epoch Traumwiesen GmbH there are internal changes. Since 1 June, Roger Gondel has been appointed new Sales Director for Germany/Austria.
June 6, 2019
P&C wants to attract its customers with more events and closes branches in Germany
Sales at Peek and Cloppenburg are stagnating - especially in the large stores. Smaller stores and experience shopping are expected to attract more customers again.
June 6, 2019
Steiff releases a limited edition for the release of “The Lion King” at the cinema
In 1994 the animated film “The Lion King” was released by Walt Disney Animation Studios. Since its release, the film has raised more than 968 million US dollars worldwide. After 25 years, the Disney r…
June 4, 2019
Theme parks are becoming more and more important for brands
They generate billions in sales and amusement parks are also experiencing rising numbers of visitors. After Lego, Playmobil and Disney, Mattel now also wants to rely on this means of customer loyalty.
June 4, 2019
Maxi-Cosi has developed a digital tool for the retailer
The child seat and pram manufacturer Maxi-Cosi has developed its own app to strengthen the stationary specialist trade. The digital tool enables specialist dealers to call up all information on the en…
May 28, 2019
Zalando is committed to environmentally friendly online trading
Online trading has long been criticised by environmentalists. This not only causes a higher volume of traffic, but also generates more packaging waste. Zalando has now put the latter on his agenda to…
May 23, 2019
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