MARKETS Customer dialogue in change: Chatbots and Co. are in demand

The good old telephone hotline only plays a minor role in customer dialogue. New techniques such as chatbots or live chats are in demand. A recent study by ECC Cologne and iAdvize shows how online ret…

December 4, 2018

Market Research Top 1000 online shops generate sales of over 42 billion euros

The Top 1000 online shops account for almost 88 percent of total e-commerce sales in Germany. Amazon, Otto and Zalando lead the list by far, according to a study by the trade research institute EHI.

November 29, 2018

MARKETS Customer Experience: How companies can create experience-oriented shopping worlds

If you want to inspire your customers and retain them for the long term, you have to create shopping experiences in your online shop. The ECC Cologne has now examined how a personal online consultatio…

November 29, 2018

TOYS Toy Trends for 2019: Movement, Surprise and Retro Elements

What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.

November 27, 2018

MARKETS Millennials have clear expectations of stationary trade

Although they are digital natives, Millennials appreciate the stationary trade. However, they have clear expectations of it, such as digital services, experience shopping and shorter waiting times at…

November 22, 2018

COMPANIES Children’s clothing increasingly oriented towards adult trends

A study of the IFH Cologne shows: What the parents carry, their child also likes to carry. But is the children’s fashion industry really so inspired by adult trends? The Luna Journal has asked.

November 22, 2018

FAIRS & EVENTS The Anniversary Edition of the German Trade Congress 2018

The two-day German Trade Congress in Berlin ended on 16 November 2018. Around 1,500 participants attended the event organised by the Handelsverband Deutschland (HDE) together with the Management Forum…

November 21, 2018

MARKETS Online trade continues to grow: IFH Cologne forecasts 63 billion Euro turnover for 2018

The new “Branchenreport Onlinehandel 2018” of IFH Cologne provides detailed figures on the German online market. Just like last year, the experts are forecasting sales growth of around 10 percent. Ama…

November 17, 2018

MARKETS Unmanned retail shops as the future of stationary trade?

In other countries, there are already businesses that do almost without personnel. A model that can also be implemented here?

November 16, 2018

MARKETS Retail Report 2018: What customers want when they shop

It is important for German customers to be able to shop conveniently, quickly and securely – whether online or stationary. The Retail Report from payment service provider Adyen shows exactly how this…

November 15, 2018

MARKETS Sales are the most popular savings method in Germany

German consumers like to save on principle – that is the result of an online survey of the price comparison portal idealo. The most popular is the classic sales sale, closely followed by brochures.

November 14, 2018

MARKETS Trend development: capsule collections and product drops in the children’s segment

Uniqlo and Sesame Street, Adidas and Dragon Ball Z, Wood Wood and the Mumins – more and more brands are relying on profitable cooperations and the media hype of current film and series classics. About…

November 13, 2018

MARKETS Click & Collect holds great potential for retailers

The latest consumer survey conducted by Creditreform Boniversum GmbH and the German E-Commerce and Distance Selling Association (bevh) showed that consumers like to use Click & Collect’s services. The…

November 12, 2018

COMPANIES Tchibo is the world’s third largest purchaser of organic cotton

Tchibo was honoured by the non-profit organisation Textile Exchange as part of the annual “Preferred Fiber and Material Benchmark”. In addition, the company was ranked third largest user of organic co…

November 8, 2018

MARKETS Shoe specialist Kamik promotes outdoor activities for children

Today, German children spend 25 percent less time outside than their parents. In an independent survey, Kamik, the outdoor shoe specialist, found that it is above all regular schedules that prevent ch…

November 6, 2018