MODERN LIFE Touchpoints: Parents in the net

Parents and soon-to-be parents are grateful for even tiny pieces of advice. Tips and support are abundant on the Internet, so young parents often begin their shopping trips online, says Svenja Svenja…

May 2, 2017

MODERN LIFE Facebook remains the top dog in the social media area

Reach meets multi functionality: With technical innovations such as call-to-action buttons, live videos and so-called carousel formats, the social network also remains especially attractive for the fa…

April 18, 2017

MODERN LIFE Absolute cost control: New budget-planning app for young people

Almost a third of young people in Germany have already experienced debt. The new Mein Budget app seeks to protect teenagers from over-indebtedness.

April 4, 2017

TOYS Playful language promotion with HABA

HABA has published a brochure, “Playful language promotion - every day and everywhere!”, for parents to support their children’s language development. The brochure is the result of a collaboration wit…

April 4, 2017

Industry The future is in Smart Textiles

The German textile and fashion industry’s turnover stagnated in 2016. But the various segments underwent different developments, with significant growth in the turnover for textiles, particularly tech…

March 9, 2017

Media “Tradico” offers purchasing and sales financing for companies without banks

An increasing number of small and medium-sized enterprises are faced with problems of obtaining intermediate financing from their bank. The start-up Tradico finances goods orders as an intermediary. F…

March 7, 2017

Market Reports Following its flotation, how popular is Snapchat in Germany?

The company, Snap, has just celebrated its flotation on the New York Stock Exchange. But its social network, Snapchat, is still comparatively small in Germany, as can be seen by examining its user num…

March 7, 2017

Market Reports Media in the children’s room

The importance of introducing children to media products at an early stage is shown by the rapid advancement of digitalization. A new study reveals how elementary the smartphone is for children by now…

February 28, 2017

MODERN LIFE Korbmayer invites to the first #InstatreffStuttgart

On the 9th of March, Korbmayer will host the first “#InstatreffStuttgart” with the Riceteria as the surrounding for the new blogger event. The “Instatreff” is aimed at active Instagram and Facebook us…

February 23, 2017

FAIRS & EVENTS Competition: KIDS, TEENS & MARKE 20-21 March 2017

This year, KIDS, TEENS & MARKE, the most important annual meeting for experts of child-friendly brand communication, will also provide interesting insights into new media and the changing consumer beh…

February 23, 2017

Media Web AG’s tips for increasing sales on your website

The power of product evaluations plays an important role in online business today, with 88% of people reading and trusting online reviews and personal recommendations. Statistics show that websites wi…

January 31, 2017

FAIRS & EVENTS Luna Journal Special Playtime Paris

At the international fashion trade fair Playtime Paris on January 28, 2017, the visitors will be expecting exclusively an English-French Luna Journal Special. The special issue, which complements the…

January 25, 2017

COMPANIES This is the new user interface of the B2B portal Playologie

Yesterday announced - now the new website of Playologie is live. The optimised user interface and additional features are even more focused on the individual needs of brands and buyers, for whom the p…

January 24, 2017

COMPANIES The B2B portal Playologie is now even more efficient

With an optimised user interface and additional features, the digital marketplace Playologie is launching just in time for the new season. The revised platform is even more focused on the individual n…

January 23, 2017

COMPANIES The digital marketplace for the sector

The digital platform Playologie offers a service for which the entire children’s equipment industry can be thankful: manufacturers from the fashion and design sectors can sell and manage their collect…

January 23, 2017