COMPANIES Ten of Playologie’s services

The Playologie platform is recommended for those who want to work in a more efficient, structured, and organised way. For large manufacturers, the digital tool offers all the relevant solutions and is…

January 23, 2017

MODERN LIFE Blogger, YouTuber and social influencers are valuable partners for the trade

While the fans among the followers have already made a name for themselves in the German advertising industry, the interest of companies in the smaller blogs is growing. Cooperation with influencers a…

January 16, 2017

DISNEY and YOOX launch an own online shop

The online store YOOX, which belongs to the YOOX NET-A-PORTER GROUP, dedicates an own digital area to Disney. In the future the newest designer collaborations from fashion, accessories, shoes and inte…

December 8, 2016

Barbara Frères DIGITAL GmbH wins the Innovation Prize of the German Trade 2016

The 750-strong audience chose the Barbara Frères DIGITAL GmbH with its Live Shopping Assistant “LiSA”. On the Königsallee in Dusseldorf, Barbara Frères has been selling children’s clothes for 38 years…

December 6, 2016

“In addition to coverage, it’s the content quality, target audience and brand fit that count”

Lukas Schneider, from the whylder agency, on the ingredients of successful Influencer Marketing.

November 12, 2016

Instagram tests out shopping feature

The online service Instagram wants to get a piece of the lucrative e-commerce pie from next week on and tests a buy button in the USA for now. As announced by the Facebook subsidiary, clients are to a…

November 7, 2016

The new testimonials

Influencer Marketing is on the rise. More and more brands are banking on the influence and credibility of social media stars. They are no longer exclusively female. Increasingly, fathers are in demand…

November 4, 2016

Learning by playing with the robot by Wonder Workshop

How do we prepare children as well as possible for a professional life that will be shaped by digital innovations? Digital education is currently a much-discussed issue. The learning robots from Wonde…

November 3, 2016

Girls’ dreams made-to-measure

Ever since her stunning bridesmaids dresses for the British Royal wedding of Prince William and Kate Middleton, Nicki Macfarlane is the number one for exclusive childrens occasional wear. Since Thursd…

October 31, 2016

FAIRS & EVENTS All eyes on Influencer Marketing

The InfluencerCon is the first Influencer Marketing Conference that will take place in the LANXESS Arena in the scope of the StartupCon in Cologne on October 27. With an industry-specific and B2B rele…

October 25, 2016

Children's Fashion Little Remix inspired by the “Royal Tenenbaums”

The sports wave in the fashion industry, based on American retro sports fashion from the 1970s finds its way to children’s fashion. The Scandinavian children’s label Little Remix presents its outstand…

October 24, 2016

YouTube Marketing: Google acquires FameBit

To further increase its revenue, Google subsidiary YouTube has acquired the California marketing start-up, FameBit. For video producers with more than 5,000 followers, FameBit offers contacts to poten…

October 17, 2016

Media „Kleine feine Leute“ is launched

The online fahion store “Kleine feine Leute“ for children was launched on October 15 in the scope of a one-day pop-up event in Munich. The online store carries internationally and regionally selected…

October 17, 2016

Seals of quality spread in online trade

62 percent of the smaller and medium-sized online store in Germany make use of seals of quality, this is shown by the current e-KIX-Survey of the HDE and the ECC Cologne.

October 10, 2016

New edition of “molo outerwear magazine” for 2016

The Danish children’s fashion label molo are releasing their online outdoorwear magazine, “molo outerwear”, for the second year running. The magazine offers a visually dynamic presentation of outerwea…

September 28, 2016