Products Made in Germany have developed into a real bestseller. This also applies to the children’s equipment industry, as some manufacturers reveal exclusively to the Luna Journal.
October 17, 2019
iconkids & youth international research GmbH collects market data on licenses. The managing director reveals some insights in the Luna Journal.
September 17, 2019
Berlin, Lower Saxony, North Rhine-Westphalia - Hans-Joachim Hesselbarth’s trading agency reports on growth in the brand portfolio for the eastern part of Germany. The German label Kikadu von Hesselbar…
April 29, 2019
Sustainability is an important issue. At the first bio!TOY conference on 27 and 28 March, experts will discuss how this can also be achieved with plastic toys.
March 14, 2019
The market for child seats is large and is becoming increasingly important. Numerous exhibitors will present their new models at Kind + Jugend. But what should trade pay attention to? And what are the…
September 21, 2018
Since June 1, 2018, Daniela Müller has been supported in her agency IKM by Ingo Rieth, new equal partner. She revealed her motives for the new collaboration to Luna Journal.
June 19, 2018
Increasing digitalization poses new challenges not only for brands but also for commercial agents such as Daniela Müller. For more than 15 years, Müller has been leading brands to success through targ…
March 15, 2018
Ten tips for successful cold calling – here’s how to start a conversation on the phone. Sales trainer Tim Taxis reveals which questions the seller should answer proactively and as quickly as possible….
November 9, 2017
Bettina Ramin has been a retail agent for ten years. Among other things, she represents well-known brands such as Jottum, Storksak, Babymel, and Anna + Paul. Luna Journal met the retail agent during t…
October 24, 2017
Haas Handelsagentur is terminating its contract with Newell Brands with effect from 31 December 2017. From 1 January 2018, the Baby Jogger brand will be taken over by MAPA GmbH, directed by Thomas Rei…
September 27, 2017
Just in time for the “Back to School” phase, BIC Kids goes on the offensive with TV image campaign. The French company for children’s writing and painting products is thus seeking to reach the decisio…
August 3, 2017
Pezzo D’oro will be represented in the Hesse, Saarland, and Rhineland Palatinate regions by the de la Roi agency. Ernst Niederreiter, who has hitherto represented the costume line, is active for Bavar…
June 13, 2017
The clothing company Phillips-Van Heusen (PVH), which is among others the owner of Tommy Hilfiger, has transferred responsibility for the production and distribution of the Tommy Hilfiger children’s s…
June 13, 2017
Ute Röll has been contracted as a new sales partner by Didriksons Deutschland GmbH, which is based in Neuss. Didriksons took over the business in Germany last year from its former distributor and has…
May 11, 2017
What is the role of trade representatives today - especially in the children’s clothing sector?
March 21, 2017