COMPANIES Made in Germany is number 1 for customers worldwide

Products Made in Germany have developed into a real bestseller. This also applies to the children’s equipment industry, as some manufacturers reveal exclusively to the Luna Journal.

October 17, 2019

Agencies Licenses - iconkids managing director Axel Dammler sees great potential

iconkids & youth international research GmbH collects market data on licenses. The managing director reveals some insights in the Luna Journal.

September 17, 2019

COMPANIES Growth at Hesselbarth: Kikadu becomes part of portfolio

Berlin, Lower Saxony, North Rhine-Westphalia - Hans-Joachim Hesselbarth’s trading agency reports on growth in the brand portfolio for the eastern part of Germany. The German label Kikadu von Hesselbar…

April 29, 2019

COMPANIES bio!TOY Conference for toys made of bio-based plastics

Sustainability is an important issue. At the first bio!TOY conference on 27 and 28 March, experts will discuss how this can also be achieved with plastic toys.

March 14, 2019

COMPANIES ADAC recommends a trip to a specialist dealer for child seats

The market for child seats is large and is becoming increasingly important. Numerous exhibitors will present their new models at Kind + Jugend. But what should trade pay attention to? And what are the…

September 21, 2018

COMPANIES Commercial agency IKM gets a new partner

Since June 1, 2018, Daniela Müller has been supported in her agency IKM by Ingo Rieth, new equal partner. She revealed her motives for the new collaboration to Luna Journal.

June 19, 2018

COMPANIES Daniela Müller talks about the opportunities of the growing online retailing

Increasing digitalization poses new challenges not only for brands but also for commercial agents such as Daniela Müller. For more than 15 years, Müller has been leading brands to success through targ…

March 15, 2018

COMPANIES Tips for successful sales talks

Ten tips for successful cold calling – here’s how to start a conversation on the phone. Sales trainer Tim Taxis reveals which questions the seller should answer proactively and as quickly as possible….

November 9, 2017

COMPANIES The retail agency for uniqueness

Bettina Ramin has been a retail agent for ten years. Among other things, she represents well-known brands such as Jottum, Storksak, Babymel, and Anna + Paul. Luna Journal met the retail agent during t…

October 24, 2017

COMPANIES In 2018 Baby Jogger will be rolling under the direction of MAPA GmbH

Haas Handelsagentur is terminating its contract with Newell Brands with effect from 31 December 2017. From 1 January 2018, the Baby Jogger brand will be taken over by MAPA GmbH, directed by Thomas Rei…

September 27, 2017

Agencies Agency CROSSKIDS is responsible for the TV campaign of BIC Kids

Just in time for the “Back to School” phase, BIC Kids goes on the offensive with TV image campaign. The French company for children’s writing and painting products is thus seeking to reach the decisio…

August 3, 2017

COMPANIES Pezzo D’oro begins the trade fair season with new representation and organic cotton

Pezzo D’oro will be represented in the Hesse, Saarland, and Rhineland Palatinate regions by the de la Roi agency. Ernst Niederreiter, who has hitherto represented the costume line, is active for Bavar…

June 13, 2017

COMPANIES Tommy Hilfiger grants children’s shoe license to Elisabet

The clothing company Phillips-Van Heusen (PVH), which is among others the owner of Tommy Hilfiger, has transferred responsibility for the production and distribution of the Tommy Hilfiger children’s s…

June 13, 2017

COMPANIES Didriksons Deutschland GmbH with new sales partner

Ute Röll has been contracted as a new sales partner by Didriksons Deutschland GmbH, which is based in Neuss. Didriksons took over the business in Germany last year from its former distributor and has…

May 11, 2017

COMPANIES Agencies under pressure

What is the role of trade representatives today - especially in the children’s clothing sector?

March 21, 2017