Products for popular series and films have become an indispensable part of the toy business. With Star Wars, Lego is setting an example for lasting success in the licensing business.
May 14, 2019
The entry into the licensing business was the right step. This is also shown by the industry’s recognition. Playmobil received a total of four awards in 2018.
January 8, 2019
The toy manufacturer Hape Toys and the doll manufacturer Käthe Kruse now also act as a joint sales and marketing organisation.
January 3, 2019
The most important sales driver for many retailers is just around the corner: the Christmas business. What are the best Christmas presents? The Luna Journal has been searching for promising toys and t…
November 7, 2018
Last year, Germans spent around 100 million euros on remote-controlled toys. Vehicles around the successful Cars licence are particularly popular in the model industry.
October 25, 2018
Only recently Playmobil has entered the licensing market. Obviously with success. Since now the group has launched further game sets around the Dragons license into the market.
October 12, 2018
From next year on, the game publisher Schmidt Spiele from Berlin and the company Hans im Glück from Munich will go their separate ways. Asmodee will exclusively distribute Hans im Glück’s games in Ger…
July 17, 2018
The Japanese doll manufacturer Sekiguchi relies on creative playing through themed monchhichis. For over 40 years, the cuddly toys have been promoting creative play, without any app or Bluetooth. Chil…
June 7, 2018
Ecological and sustainable toys are a topic of growing importance. Producers, traders, buyers and politicians are called upon here to responsibly deal with the future of succeeding generations. But wh…
May 8, 2018
According to the toy fair, 2,902 companies from 68 countries were represented at the Nuremberg Exhibition Center from 31 January to 4 February to show their products to dealers and buyers from all ove…
March 27, 2018
For years, Lego’s turnover knew only one direction: upwards. For the first time, the new Lego CEO Niels Christiansen presented the figures of the Danish company. And had to announce severe losses for…
March 15, 2018
In the future, botanical Lego elements such as leaves, bushes, and trees will be made of vegetable-based plastic. This plastic is made from sugar cane and will be available from Lego this year.
March 8, 2018