COMPANIES Social media expert gives tips for successful social media marketing

For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy. Brands and companies should make sure that they stand out from the crowd…

December 12, 2019

COMPANIES Primark – more environmentally friendly than online shops?

For years, Primark has stood for “disposable fashion” and for its manufacturing conditions in criticism. Because of the poor quality, many garments would end up in the garbage very quickly. George Wes…

November 21, 2019

FAIRS & EVENTS Spielwarenmesse to remain in Nuremberg until at least 2028

Spielwarenmesse and NürnbergMesse have prematurely extended their contract. This means that the important industry event will remain in the Bavarian metropolis.

November 21, 2019

COMPANIES Zalando – Trade union criticises employee monitoring

From a trade union point of view, workers at the fashion retailer Zalando are exposed to “anti-worker” surveillance and data protection problems.

November 20, 2019

COMPANIES Lanasia – Fashion made from recycled plastic waste

The start-up Lanasia was founded in 2018 by the sisters Lisa-Maria and Anna-Sophia Beck. The focus is on sustainable fashion made from recycled plastic waste. In an interview with Luna Journal, Lisa-M…

November 19, 2019

COMPANIES Bon obligation from 2020 – significance for retail and customers

From 1 January 2020, every buyer must be given a voucher in order to make tax evasion more difficult in the future.

November 19, 2019

COMPANIES Birkenstock takes distribution in Switzerland into its own hands

At the turn of the month there is a change of strategy at Birkenstock. Then the company will take over direct sales in Switzerland.

November 18, 2019

COMPANIES German retailers criticize high delivery traffic in inner cities

A recent Bitkom survey showed that for almost every second wholesale and retail company, the increased delivery traffic in city centres is a considerable burden. But the high volume of waste also pose…

November 14, 2019

COMPANIES s.Oliver with personnel changes – Claus Dietrich Lahrs is new CEO

A new era begins with s.Oliver. Bernd Freier, founder and managing director of the s.Oliver Group, handed over the chairmanship of the management board to Claus-Dietrich Lahrs at the beginning of Nove…

November 13, 2019

COMPANIES UPS plans to offer retailers cheaper shipping in the future

UPS wants to help small and midsize merchants improve shipping conditions and plans to partner with e-commerce solution providers in the future.

November 7, 2019

COMPANIES Dynamic pricing – how German companies calculate their figures

To what extent does competition influence pricing? According to a study by “Sales Radar”, numerous German companies manually set their prices. The majority of prices for products and services are adju…

November 7, 2019

COMPANIES From start-up to market leader – 15 years of babymarkt.de

According to Google, babymarkt.de is one of the fastest online shops in Germany in terms of speed. For the year 2019, Babymarkt expects sales growth of 170 million Euro. In an interview with Luna Jour…

November 5, 2019

Trade Hans Natur is awarded “Grünen Knopf” – Interview with Managing Director Michael Hans

Parents only want the best for their children and the world in which they grow up. Hans Natur has been at their side for over 20 years. Luna Journal spoke to Managing Director Michael Hans about susta…

October 29, 2019

COMPANIES Maxi-Cosi presents innovation in the field of child safety

In January 2020 Maxi-Cosi launches the e-Safety seat cushion on the market. Luna Journal spoke to Moktar Malyar, Product Manager at Dorel, about how the smart security tool works and how the company p…

October 24, 2019

COMPANIES H&M and Ikea collaborate on a study on recycled textiles

During the Textile Exchange Sustainability Conference 2019, which was attended by companies and organizations from over 25 countries, H&M and IKEA announced a cooperation. In a large-scale study,…

October 22, 2019