COMPANIES Maxi-Cosi presents innovation in the field of child safety

In January 2020 Maxi-Cosi launches the e-Safety seat cushion on the market. Luna Journal spoke to Moktar Malyar, Product Manager at Dorel, about how the smart security tool works and how the company p…

October 24, 2019

HARDWARE Off to the year 2020! UPPAbaby unveils product upgrades

Advertorial: Even more driving fun for parents with UPPAbaby! Extended functions, high-quality textiles and new designs make the VISTA and CRUZ strollers even more appealing. The entire range can be d…

September 19, 2019

HARDWARE Which child car seats are really safe? Stiftung Warentest and the ADAC reveal

In the November 2018 issue, Stiftung Warentest and ADAC jointly tested 18 children’s car seats. In isolated cases, harmful substances were found that posed a risk to the little ones. The results are i…

October 30, 2018

HARDWARE Hardware trends 2019 - Pre-Crash Systems and Folding Systems are on the advance

The hardware industry is also benefiting from the baby boom in Germany. Product development in the hardware market is strongly influenced by the rise in births and the growth of parents in their mid-t…

October 25, 2018

HARDWARE Full of technical innovations: The new breast pumps with special functions

The focus of this year’s Kind + Jugend will be on safety and health, among other topics. Breast pump manufacturers work closely with midwives to develop their pumps in order to establish a user-friend…

September 21, 2018

HARDWARE Marketing strategy - famous brand ambassadors of the Cybex brand

From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…

September 20, 2018

HARDWARE Advertorial: UPPAbaby introduces new product range

After the successful launch on the German market, UPPAbaby goes one step further - new designs and a car seat arouse curiosity for 2019. At Kind + Jugend the entire range can be discovered up close.

September 19, 2018

HARDWARE Britax Römer: “Made in Germany” digital campaign provides insights into the production process

Advertorial: On 10 July, Britax Römer launched a digital campaign that takes the audience on a journey through the child seat manufacturing process. Under the slogan, “Made for our children, made for…

August 6, 2018

HARDWARE Concord celebrates its 40th anniversary with a retail event

For the 40th anniversary of the car seat and stroller manufacturer Concord, a retail event took place in the German branch Stadtsteinach near Bayreuth. Distributors and partners of the company were in…

July 17, 2018

HARDWARE Joie, Recaro, Nuna: These child seats convince Stiftung Warentest and ADAC

In the latest test by Stiftung Warentest and ADAC (06/2018), the child seats Joie Traber Shield and Joie Traver received the overall grade “good” with 1.9 and 1.8. In addition, the child seats Monza N…

May 24, 2018

HARDWARE “Queen’s Award for Enterprise” for the luxury pram manufacturer iCandy

For the second time iCandy is awarded the Royal Honour, this time in the category “Innovation”. In 2016, the company received the “Export” award. The prestigious award is presented by Queen Elizabeth…

April 26, 2018

HARDWARE Recaro Child Safety elected as “Innovator of the Year”

Recaro Child Safety is one of the most innovative companies in Germany. This was the result of a study conducted by the business magazine “brand eins Wissen” and the statistics portal Statista. The ex…

March 15, 2018

HARDWARE Britax Römer wins the iF DESIGN AWARD 2018

The new Reboarder Dualfix i-size has received this year’s iF DESIGN AWARD in the “Products and Baby” category. The Britax Römer child car seat won the prestigious quality seal of iF International Foru…

February 20, 2018

HARDWARE Reboarder: effective accident protection for kids

Motorist organisation ADAC and consumer organisation Stiftung Warentest have tested the rotatable i-Size reboarder child seat Nuna REBL plus for, among other things, freedom from pollutants and safety…

November 7, 2017

HARDWARE Recaro: Recall of children’s car seats Optia & Zero.1

The Optia car seat from Recaro has once again failed the crash test of the consumer reports group, Stiftung Warentest. Recaro responded immediately to the test results. On 26 July 2017, the company an…

August 1, 2017