MARKETS Rental services: Respond flexibly and cost-effectively to changing children’s needs

In Germany there are more and more rental services for baby and childen’s toys, clothing or outfitting. In addition to established providers such as and, more and mor…

October 11, 2018

COMPANIES Jürgen Vedie is no longer a member of the board at

The online retailer and COO Jürgen Vedie have separated. The two board members Matthias Peuckert and Dr. Nikolas Weinberger take over his responsibilities.

October 10, 2018

MARKETS Germany’s best online shops 2018 selected

On 20 September 2018, the best online shops in Germany 2018 were honored in Berlin. In the child & baby category,, and are among the consumer favorites.

October 8, 2018

COMPANIES Dove introduces anti-image-editing seal

With the introduction of a new seal, the body care brand Dove is setting another example for more realistic advertising. Since July, the “No Digital Distortion Mark” has been successively adorning Ger…

October 5, 2018

COMPANIES Sales increase at Lego and growth in Chinese market

Following the drop in profits in 2017, the Group is now reporting more positive results again. Above all, the Chinese market and the digital business are growing.

October 3, 2018

COMPANIES Dirk Petermann is new Managing Director at Steiff

Dirk Petermann has been the new Managing Director of Margarete Steiff GmbH since 24 September 2018 and will assume responsibility for the traditional brand in the future. Together with his team, Peter…

September 27, 2018

COMPANIES ecoBirdy wins the play it green! award – Interview with founder Joris Vanbriel

The “play it green! award” goes to: ecoBirdy. The brand convinced not only with its children’s furniture made of recycled plastic toys, but also with its commitment to educating primary school childre…

September 26, 2018

FASHION Big Anniversary – Interview with Molo CEO Mogens Jepsen

This year the Danish children’s fashion brand Molo celebrates its 15th anniversary. The Scandinavians are constantly selling successfully worldwide with a presence in over 40 countries. We talked to C…

September 25, 2018

MARKETS Kaufhof and Karstadt merge to become a joint omnichannel provider

The aim of the merger is to make the retail business fit for the future. In addition, one of the leading Omnichannel providers is to be created.

September 25, 2018

HARDWARE Scandinavian and sustainable: these are the trends around children’s furniture

Parents annually spend over 400 euros on children’s furniture. Luna Journal asked around in the industry to find out which shapes, colors and materials have the highest sales potential.

September 21, 2018

COMPANIES Lässig: Employee development in the own company

Managing Director Claudia Lässig of the family business Lässig spoke to Luna Journal about how important the employees are for the success of the company. In this regard, Lässig attaches great importa…

September 21, 2018

COMPANIES ADAC recommends a trip to a specialist dealer for child seats

The market for child seats is large and is becoming increasingly important. Numerous exhibitors will present their new models at Kind + Jugend. But what should trade pay attention to? And what are the…

September 21, 2018

MARKETS Face recognition in trade: curse or blessing?

The use of face recognition technologies is undoubtedly controversial. In recent times, tests have repeatedly shown what biometric face recognition can do, but also that the technology does not yet ap…

September 20, 2018

COMPANIES Climate-neutral in all areas – mamalila sets new standards

At the beginning of the year, the outdoor clothing manufacturer mamalila announced its intention to become completely climate-neutral. Luna Journal asked Vicki Marx, the Managing Director of mamalila,…

September 20, 2018

COMPANIES A little lovely story about unique ideas and great success

It all began in 2013 with two moms sitting at a coffee table, thinking about transforming ordinary home and kids’ room decorations into unique pieces with a personal and creative touch. The idea of A…

September 19, 2018