COMPANIES Customer satisfaction – How to score with smart personnel deployment

The German retail sector faces challenges such as declining sales, rising costs and fierce competition from online retailers. According to a recent study by the market research company Viga, the key t…

February 22, 2019

COMPANIES Bugaboo launches limited collection of PET bottles on the market

Bugaboo celebrates its 20th anniversary and launches its first limited edition of PET bottles on March 01, 2019.

February 20, 2019

COMPANIES Plagarius 2019 – Brother Spielwaren defends itself against product piracy

The audacious imitation of existing products has been awarded the famous “Schmähpreis” by “Aktion Plagarius e.V.” since 1977. Bruder Spielwaren GmbH also received the “Plagarius” award in January of t…

February 19, 2019

COMPANIES Children’s tableware – Bamboo products insufficient according to Öko-Test

Öko-Test has tested various children’s tableware sets in the Children and Family Yearbook. In contrast to the plastic versions, the bamboo dishes were not convincing.

February 19, 2019

Industry Mesh industry – Declining demand and rising production costs

Despite good sales, the German knitwear industry is entering the 1st quarter of 2019 with uncertainty. Companies are reporting a weakening of their business.

February 18, 2019

TOYS Ravensburger launches new toi+ game console on the market in autumn

Will this be the successor to the box-office hit tiptoi? Ravensburger presented toi+ at the International Toy Fair. This game console is interactive and does not require a screen.

February 14, 2019

COMPANIES Lego launched streetwear collection and relies on Augmented Reality

In cooperation with the Danish subsidiary Kabooki, Lego launches the first streetwear collection for adults on the market. The limited edition of streetwear clothing is presented as a pop-up fashion b…

February 14, 2019

Children's Fashion Sustainability is becoming increasingly important in children’s clothing

A new study by Washington University reveals the negative environmental and social consequences of fast fashion. We’ve been asking around children’s clothing companies how important sustainability is…

February 13, 2019

COMPANIES Sales growth for the toy trade 2018

BVS Handelsverband Spielwaren is forecasting a slight increase in sales for 2018. According to expert estimates, Germans spent between 3.1 and 3.2 billion euros on toys.

February 12, 2019

COMPANIES Erwin Wieffering is new Managing Director and President of Britax Römer

Since January 2019, Erwin Wieffering has been President and CEO of Britax Römer with responsibility for the European, Middle East and African (EMEA) markets. Britax Römer is known as the world’s leadi…

February 11, 2019

COMPANIES Karen Pascha-Gladyshev becomes new Managing Director of Lego GmbH

Since February 2019, Karen Pascha-Gladyshev has been the new Managing Director of Lego GmbH and is responsible for business in Germany, Austria and Switzerland. She succeeds Frédéric Lehmann, who has…

February 11, 2019

COMPANIES Amazon participates in Hatch Baby and brings Alexa to the nursery

Hatch Baby is a start-up company that offers a smartphone controllable baby monitor and a smart baby scale. With the participation of Amazon, control via Alexa will also be possible in the future.

February 7, 2019

COMPANIES Öko-Test gives clear verdict on biscuits for babies and toddlers

Öko-Test tested six children’s biscuits and above all found sugar, fat pollutants and mineral oil. Only one cookie received the verdict “sufficient”.

February 7, 2019

COMPANIES Dorel Germany to drive expansion with new Sales Manager

Since 1 February 2019, 42-year-old Marco Terriuolo has been the new DACH Sales Manager at Dorel Germany, based in Frechen. The management and further development of the sales force in the region are h…

February 4, 2019

COMPANIES Mattel with new Vice President and Country Manager DACH

Stefan Sallandt assumed the position of Vice President and Country Manager DACH on 1 February 2019. As the new Managing Director, he will head Mattel GmbH, a leading company in the field of children’s…

February 4, 2019