The Munich-based investment company Quantum Capital Partners (QCP) announced the purchase of Stadlbauer Marketing & Vertrieb GmbH. The acquisition strengthens Quantum’s position in the toy market. As early as 2018, QCP acquired Revell GmbH, a manufacturer of plastic kits and remote-controlled toy models. In future, Revell boss Stefan Kings will take over the management.

Carrera is known for its original and detailed products in top quality and equipped with the latest technologies. Due to the growth of the renowned Carrera brand, Stadlbauer Marketing & Vertrieb GmbH is the world market leader for racetracks.

SMV also develops and sells remote-controlled toys such as cars, airplanes, drones and boats under the Carrera RC brand. Stadlbauer also includes other well-known toy brands such as the soap bubble manufacturer Pustefix and doll manufacturer Schildkröte.

Revell boss takes the lead

The newly formed group, consisting of the brands Carrera, Revell, Pustefix and Turtle, has a turnover of around 130 million euros according to the QCP announcement. Revell boss Stefan Kings will take over the management of the company in the future. In addition to his role as Managing Director of Revell GmbH, he will manage SMV’s day-to-day business together with the existing management team. Stadlbauer managing director Norbert Frömmer will continue in his position. In addition, the Stadlbauer family will be available to advise the group in the future.

“I am looking forward to establishing and further developing a leading toy group. We will identify trends in toy products even more quickly and develop even more innovative products for consumers and expand the Group as the innovative pioneer. In addition, the combined distribution network of both companies will enable us to develop existing markets and new markets even faster,” comments Stefan Krings on the announcement. “By combining the strengths of SMV and Revell, we are creating a player with an incomparable brand portfolio and international sales. Combined with QCP as a strong partner in the background, SMV is ideally positioned for the future,” adds Dr. Norbert Frömmer.

Steffen Görig, founder and managing director of Quantum Capital Partners (QCP), adds: “The Stadlbauer family has built up a great company, we are aware of our responsibility to continue something special here and are looking forward to further cooperation with the family. The brands Carrera, Revell, Pustefix and Schildkröt are leading in their segments. We will build on this strength and further develop the brands with their unique positioning. We look forward to supporting Mr. Krings and his team on this path and to realize their full growth potential.”

Tough times for the toy industry

Already at the beginning of the year Revell was traded as a potential buyer. Many toy brands are currently suffering from the structural changes in the industry. The bankruptcy of Toys ‘R’ Us has broken away an important pillar of the industry’s stationary sales channel. An industry that also has to struggle with the competition from digital providers.


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Image: PR