COMPANIES Social media expert gives tips for successful social media marketing

For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy. Brands and companies should make sure that they stand out from the crowd…

December 12, 2019

Handel Licenses – Paw Patrol awarded as best topic of the year

The industry association Licensing International (formerly LIMA) has honored outstanding licenses. Among others, Paw Patrol, Super RTL and Fortnite received a Licensing International Germany Award.

December 10, 2019

TOYS Stacking stones – founders reveal the concept of their movement toy

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children -…

December 10, 2019

COMPANIES Primark – more environmentally friendly than online shops?

For years, Primark has stood for “disposable fashion” and for its manufacturing conditions in criticism. Because of the poor quality, many garments would end up in the garbage very quickly. George Wes…

November 21, 2019

COMPANIES Lanasia – Fashion made from recycled plastic waste

The start-up Lanasia was founded in 2018 by the sisters Lisa-Maria and Anna-Sophia Beck. The focus is on sustainable fashion made from recycled plastic waste. In an interview with Luna Journal, Lisa-M…

November 19, 2019

COMPANIES Bon obligation from 2020 – significance for retail and customers

From 1 January 2020, every buyer must be given a voucher in order to make tax evasion more difficult in the future.

November 19, 2019

HARDWARE Children’s outfitter with real eye-catcher – Interview with Start-up Panther

At the beginning of the year, the start-up Panther entered the market for equipment for children. Managing Director Joachim Plesch reveals details about the business and the early days.

November 7, 2019

COMPANIES From start-up to market leader – 15 years of babymarkt.de

According to Google, babymarkt.de is one of the fastest online shops in Germany in terms of speed. For the year 2019, Babymarkt expects sales growth of 170 million Euro. In an interview with Luna Jour…

November 5, 2019

Trade Hans Natur is awarded “Grünen Knopf” – Interview with Managing Director Michael Hans

Parents only want the best for their children and the world in which they grow up. Hans Natur has been at their side for over 20 years. Luna Journal spoke to Managing Director Michael Hans about susta…

October 29, 2019

COMPANIES Maxi-Cosi presents innovation in the field of child safety

In January 2020 Maxi-Cosi launches the e-Safety seat cushion on the market. Luna Journal spoke to Moktar Malyar, Product Manager at Dorel, about how the smart security tool works and how the company p…

October 24, 2019

COMPANIES H&M and Ikea collaborate on a study on recycled textiles

During the Textile Exchange Sustainability Conference 2019, which was attended by companies and organizations from over 25 countries, H&M and IKEA announced a cooperation. In a large-scale study,…

October 22, 2019

COMPANIES Amazon asks toy manufacturer to check out in Christmas business

To be listed at Amazon.com’s Christmas recommendations for toys, manufacturers are said to have paid up to two million dollars. This was reported by the media company Bloomberg.

October 21, 2019

UNTERNEHMEN myToys looks back on a success story on its 20th birthday

Last year, the myToys Group generated sales of around 670 million euros. In 1999, the company was one of the first online shops to start rather small.

October 10, 2019

COMPANIES Dirk Gehring is going to support Allison GmbH as CFO in the future

Since September, Dirk Gehring has been supporting Allison GmbH as the new Chief Financial Officer. Gehring comes from the children’s hardware sector and will support the sales company for the Joie, Nu…

October 9, 2019

COMPANIES Prime Wardrobe – Amazon Fashion starts with a new service

Already established in the USA, nowtarting in Germany and Austria: Amazon is launching its new “Prime Wardrobe” clothing service in Germany. To improve the shopping experience, customers can now try o…

September 30, 2019