New President Maura Regan has announced that the International Licensing Industry Merchandisers’ Association (LIMA) has changed its name to Licensing International.

The international license association LIMA has been in existence for 35 years. The new president Maura Regan now sets her own accents. One year after taking office in 2018, she announced the renaming of the somewhat unwieldy name “International Licensing Industry Merchandisers’ Association” to “Licensing International”. “As the leading moderator of the licensing industry, we serve a growing global community by connecting members and brands around the world to gain invaluable insights and open up invaluable resources. Our debut as Licensing International symbolizes a new chapter for our community and demonstrates our commitment to the licensing industry of tomorrow,” said Regan. The name and clear logo have been developed to better reflect the current status of the licensing industry and secure the path into the future. Regan points out that brand licensing has evolved and is now more than just merchandising.

What are Licensing International’s goals?

The claim “Licensing International” emphasizes more clearly than before the status of the association as a global institution. Locations in twelve countries around the world are part of the organisation. It also reflects the increasing internationalisation of the industry. When the association was founded in 1985, around 70 percent of license sales came from North America. Today, international markets generate about 40 percent of the turnover of around 270 billion US dollars. One of the aims of the association is still to promote the growth of the international licensing industry. The professionalization of those working in the licensing industry and the creation of awareness for the subject of licenses are also at the forefront. The Lima Awards, for example, have an impact on the public. In Germany, Playmobil, Paw Patrol and the Toniebox were among the winners of the coveted industry award in 2018.

Seven new board members started on 1 July

The future of the association will be shaped by seven new board members. They started their work on 1 July. These include Sol Armada (Warner Bros.), Juli Boylan (Spin Master Ltd.), David Diesendruck (Redibra), Omar Fajer (Univision Communications, Inc.), Elias Fasja (Tycoon Enterprises S.A. de C.V.), Simo Hamalainen (Rovio Entertainment Corporation) and Ed LaBay (Hot Topic Inc.). Maura Regan: “Our seven new board members were selected from one of the largest candidate pools ever in the history of Licensing International. It was incredibly difficult to choose from so many qualified, passionate leaders. Each of these new members will bring unique expertise and perspectives to the Board. This will be invaluable in the new course Licensing International is pursuing. The same goes for the expansion of our strategies to support the global industry.”


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Link: The international license association LIMA has renamed itself Licensing International.

Image: Licensing International