sigikid has come up with some ideas for his new collection. The range extends from the new premium segment to play ideas especially for fathers.

The goal behind this is clear: in order to better meet the needs of its retail partners, Sigikid has divided its collection into five different segments this year. New is the premium segment Sigikid Gold, which is sold exclusively through upmarket specialist retailers and selected online shops. This is intended to appeal to customers who are looking for something special. The toys are characterised by a special design language. Animals are available in a strong block stripe pattern. This appeals to the first viewing habits of babies. With other cuddly toys such as wolves, owls and badgers, Sigikid wants to set itself apart from the mainstream of the cuddly world in this segment. The Sigikid urban baby edition is aimed at parents who love urban style. The figures are characterised by modern designs, trendy colours and fun shapes. The collection includes cuddly toys, baby blankets and musical clocks as well as gripping toys and pram chains. Thus a complete baby outfit can be given as a gift.

sigikid appeals to male buyers with its own series

Baby gifts that appeal to male buyers can be found in the Papa & me segment. Here, role allocation and gender marketing are played with a twinkle in their eye. Topics include tools, musical instruments and sports. New is, for example, a tennis racket as a gripper or a car chain with various sports balls. At the request of many fathers, the tool set is now also available in a girl’s colour. The Sigikid green series is aimed at ecologically-minded parents. The products are characterised by materials such as organically grown cotton, natural sheep’s wool filling or bamboo fibres. The new collection includes a range of gripping slings and snuffles. For the trade there is its own packaging and presentation.

The cuddly toy series for adults is also being expanded

Sigikid would like to accompany its small customers for a long time. The BeastsTown cuddly toy series is therefore available for both older children and adults. The figures look slanted and unconventional, have for example shaggy fur, big eyes or a thick belly. Every cuddly toy has a name and a story that can be read on its own Beaststown website. This should encourage you to collect the figures. New this year are a gang of monkeys with the Star King Bombastic and rabbits called Snow Patrol, Game over or Longnose Pants.


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Link: The new sigikid collection is graded according to target groups in order to address different segments.

Image: sigikid