This year’s Pitti Bimbo 88 will take place from 17-19 January in Florence and will feature well-known brands and numerous events.

The international fashion and lifestyle fair Pitti Bimbo 88 will take place from 17-19 January 2019 at Fortezza da Basso in Florence. 553 brands present themselves on 47,000 m2. 10,000 visitors from over 60 countries are expected. The top German buyers are: KaDeWe, Loden Frey, Peek & Cloppenburg, Barbara Fréres, Engelhorn, Korbmayer and Breuninger.

152 new brands and re-entries

The new labels include among others: Me in Vienna, Poupette+Paulette, Hape, Petit Nord Copenhagen and Roberto Cavalli. House of Jamie, Fluff, Kids on the Moon, Rose et Chocolat and Hayden Los Angeles will also present their new collections. Other highlights include C.P. Company, RRD, Monnalisa, Sophia Webster, Yves Salomon Enfant, Oilily, Vingino, Liu Jo Girl, Sprayground, Bjanko, Theophile & Patachou, Barbie, TOT and Filobio.

The German exhibitors are Affenzahn, Aigner, Blue Effect, Blue Seven, Boss, Hello Kitty, Infantium Victoria, Joyhair, Karl Lagerfeld, Lupaco Munich, Maximo, Noé & Zoé and Sterntaler.

Pitti Bimbo is divided into eleven divisions

The fair will be thematically divided into eleven different segments. Between designers and established brands, for example, there will also be the “EcoEthic area”, which is dedicated to the topic of sustainability.

The “KidzFIZZ” section contains a mixture of research and experimentation, while “The Nest” presents mainly upcoming brands.

The extensive Salon Fancy Room deals with objects, curiosities, accessories, furnishings and trends that complement the wardrobe. Further areas are: Pitti Bimbo, Kid’s Evolution, Apartment, #ACTIVELAB, Sport Generation, SuperStreet and Fashion at Work.

The Pitti Box is the main theme of the fair

The Pitti Box is a tribute to the character of the fair: to be a surprise box. Extraordinary metal containers with ideas and innovations that can be opened and changed from season to season to tell the latest trends in fashion and lifestyle. In Fortezza da Basso there will be a large indoor arena dedicated to the exchange between food, ideas and relaxation.

Fashion shows and events

In addition, there will be three different fashion shows. These include the shows with luxury collections from Apartment and a KidzFizz Catwalk Show. The first day of the fair will begin with a catwalk event at which Monnalisa will present the Autumn/Winter 2019 collection.

Barbie celebrates 60th birthday at Pitti Bimbo

On the occasion of Barbie’s 60th birthday, Pitti Bimbo organises various events. The history of Barbie is shown in an exhibition. Patrizia Pepe presents her own Capsule Collection with a special Barbie T-shirt. Polimoda of Florence is also organising an open day for the new second summer camp. This will include a workshop in collaboration with Barbie.

Pitti Immagine launches new edutainment project

On the occasion of Pitti Bimbo 88, Pitti Immagine is launching a programme of special “family-friendly” workshops: a new edutainment project in collaboration with the main museums in Florence, which are already very active in the field of child education. With these events, the fair wants to open up even more to the city and focus more on the world of children and educational entertainment. A number of museums will welcome young visitors with a programme of initiatives supported by Pitti Immagine.

Online Launch of e-Pitti

e-PITTI.com is an online project for the Pitti Immagine fairs. A constantly evolving B2B platform that brings the business started during the physical trade fair into the digital dimension.

The publication of the stands begins during the fair – on Saturday, 19 January . The entire catalogue with over 370 brands and 2,000 products is available to certified international buyers for a period of 8 weeks.  The latest online edition of Pitti Bimbo recorded 38% of visits from “digital only” buyers, demonstrating the efficiency of the service. e-PITTI.com also offers a constantly updated fashion directory: Editorials on trends, detailed insights into brands and style routes. In addition, buyers receive targeted messages during the online period to control navigation in the virtual catalogue.

 

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Link: All information about the upcoming Pitti Bimbo 88

Image: Stefania Pinyagina @ Pitti Immagine Bimbo 87

//CF